Praised for her ability to engage, inspire and most importantly, to teach, Beth’s bespoke, insightful, and results-driven coaching programs provide commercial real estate executives with a pragmatic roadmap to meet and exceed their personal goals. Beth draws on her personal experiences as a developer, deal-maker, property owner, leasing agent and uber-canvasser to pinpoint challenges and opportunities and to quite literally move her clients to positive action. Contact us directly for more information.

What They're Saying About Beth

Workshop Attendee

The workshop was the best I’ve ever attended. I’ve never learned so much in a short time like that before. Learning it then watching Beth execute it through canvassing really was first hand proof that it works well. I couldn’t be happier with my experience and what I learned.

Workshop Attendee
September 2015
Kay Walker

Just a quick note to thank you for the great presentation you put on for us this past summer in Park City, Utah. After doing office and retail leasing for over 30 years, it is rare that a training program regarding Leasing and our industry, can keep my attention; however, your training session was very refreshing and your knowledge kept my interest throughout the entire session. It is great to have someone give a training class on Commercial RE Leasing, where their knowledge level and actual hands on experience is equivalent to that of the more senior Leasing Agents/Brokers in the class room. It made for a very productive and educational week.

Kay Walker
Senior Leasing Professional, Phillips Edison
Sarah Rowe

I had the pleasure of very recently attending Beth Azor’s Rockstar to Superstar Canvassing Leasing Workshop. In a nutshell, I must say that this session surpassed any and all expectations I may have had prior to going. Not only is Beth a wealth of knowledge with her many years of great success in this business, but her passion for teaching and mentoring clearly shines through. I would suggest this workshop to not only those that are new to our industry, but also to anyone else that can carve out just a small amount of time to attend this seminar as a refresher course, as Beth’s tried and true tactics and strategies have proven results! Beth – I want to thank you again. You are an inspiration and your ease of delivery in something as simple as the quote: “just get out there and talk to people” is a daily reminder that any one of us has the potential to achieve great things in this business.

Sarah Rowe
Retail Leasing Associate
Joseph Morelle Jr.

Thank you so much for your presentation last week at ICSC Miami. I found your class to be the best of all the ones that I attended and my only complaint for the survey was that it wasn’t long enough. I think there was so much you could have told us without the time constraints. I plan to put all your techniques to use – as a newbie to this industry, I really need to hone in my skills and use as many best practices as possible. If you are ever in Rochester, NY, please let me know and I’d be happy to take you out for dinner and drinks at one of Wilmorite’s properties to show you our centers.

Joseph Morelle Jr.
Leasing Representative, Wilmorite Management Group, LLC
Ford Hillin

Thank you so much for taking the time to help rookies like me become successful in this tough business. I wanted you to know that I thoroughly enjoyed every aspect of your session and I feel much more confident out in the field now, so thank you. I am giving a small presentation today on my time with you to the other people in my office about the new strategy I have developed based on your teaching for the ‘MURDER CENTER’!

Ford Hillin
Ford Hillin
Rebecca Perez

I’m still on a canvassing high! Haha! Tuesday and Wednesday was not only extremely beneficial, it showed me the wonderful opportunities that lie ahead. I can’t thank you enough for all the insight you shared with us in two short days–information that I will carry with me throughout my career. I will start my career at Brixmor with an all new confidence, thanks to your workshop! “It’s not about who you know, but who knows you.” I’m happy to say Beth Azor knows me! I’m looking forward to sharing my future success stories with you!

Rebecca Perez
Leasing Representative, Brixmor Property Group
Tyler Wilkins

I can’t speak highly enough about your canvassing course. I definitely walked out of your course with many effective strategies regarding canvassing, time management and communication that I have already implemented and will continue to implement going forward in my career. Your passion for real estate kept the course fun for the whole day, and I cannot thank you enough!

Tyler Wilkins
Leasing Representative, Crossman & Company
Kristin Vorhis

Thank you so much for the information at the ICSC convention workshop. I have to tell you that your workshop provided the most valuable information (and by far the least boring presentation!) that I’ve gotten at any of the workshops in my 8 years of attending the Florida Conference. Thanks!

Kristin Vorhis
Hubert Chen

Beth brought me into commercial real estate in late 2000 while she was President of Terranova Corp. At that time Terranova was known to have the most effective and most intense training for retail leasing agents known to man – only 1 out of 4 prospective agents would make it. During the training she instilled the discipline to use ACT! database (which I still use today), canvassing on a regular basis (which I still do today), lease negotiation tactics (“telling ain’t sellin”, “you have 2 ears and 1 mouth”, “5 no’s to get a yes”, “sending cookies”, “consistent persistence”, “the definition of assume”, etc, etc), and other skills that made me a great retail leasing agent. Not only is she a legend in commercial real estate but she is an awesome person. She is always helping out new people to the industry (especially if they attended FSU) with her mentor-ship and advice. If you hire Beth to help your leasing or development, she will without a doubt increase the production and value of both tremendously.

Hubert Chen
Vice President of Acquisitions, Saglo Development Corporation
Mark Thompson

I had the opportunity to see Beth’s presentation for the first time last week at the ICSC North Florida Idea Exchange. It was outstanding. I would advise anyone (Landlords, Leasing Agents or Investment Sales Brokers) to study under her.

Mark Thompson
Managing Director, Crossman & Company