Commercial Real Estate Leasing Agent Training - Beth Azor

We have a full retail leasing training curricula that can be tailored to suit the needs of your team. All of our commercial real estate leasing training workshops offer both classroom style advice, real-world simulations and experiential ‘on the street’ learning.

Yes – we canvass!

Some of the other topics cover in our commercial real estate sales training include:

  • How To Identify Great Tenant Prospects – Including the Top 5 Most Likely Tenants for ANY Center and the Top 3 Payers – should be on every leasing agents wish list!
  • How to Build a Pipeline of Prospects who Want To Be in Your Center Locals v. Nationals – A checklist of what you must say/do and ask for each
  • Canvassing Strategies that Yield Results
  • Determining Market Rent
  • Reading the Lease
  • Negotiating the Terms
  • Closing the Deal
  • ‘Locking Up Renewals, pain-free’
  • Learning that in negotiation “no” is a complete sentence

See Beth in action, at the The Shopping Center Group University, discussing negotiation.

What They're Saying About Beth

David J. Russo

Beth’s Rookie to Rockstar Leasing Camp is a great investment for you future. The first 10 minutes were worth the trip!

David J. Russo
Central Florida University student, Bootcamp attendee
Andrew Schrage

I wanted to thank you for your presentation last week. It was refreshing to go to that type of seminar and be engaged rather than worrying about the calls or deals that were backing up. It is obvious you do what we do- probably just more diligently! Many of the things you spoke about refreshed my mind as to why I used to do them (and for some reason let fall through the cracks). I went out and picked up some spirals right away- I did that for the first 5 years of my career and somehow morphed to the 15 legal pads stacked all over my desk. You have a great blend of “old school” and “new tech” methods. You brought back memories of what I learned from my Grandfather (50 years in the business) and how he went about prospecting. With time being our commodity, I know the time spent with you will increase the value of my commodity. Thanks again.

Andrew Schrage
enior Leasing Representative, Phillips Edison & Company
Jay Gottlieb

We are extremely pleased with Beth’s consultation services. She is responsive, works quickly, and provides excellent feedback and insights. Beth evaluated our South Florida strip center and its commercial neighborhood, helped us maneuver through a broker interview process, and coached us on negotiations with various prospects. Her breadth of knowledge has truly helped us. We couldn’t have had a more experienced and resourceful consultant. I strongly recommend her for any real estate related consulting.

Jay Gottlieb
Manager of Pinecrest Plaza
Zach R. Blechman

Thank you again for the allowing me to attend your session yesterday. Having gotten the chance to go back through and read my notes, the tips you gave were priceless. I truly feel as though when I enter the work force, I will be able to use my time effectively while there, now that I have your tips to implement as a strategy. Knowing not only how to approach prospective clients but also putting them in the appropriate location was a key strategy I took away from the session. I will not be able to attend the Bus Tour in Miami next week, it conflicts with my schedule. I’m excited for the opportunities the future holds.

Zach R. Blechman
College Student
Cammi M. Goldberg

Beth Azor is definitely the Canvassing Queen! She is direct, knowledgeable and extremely witty. I have been in the leasing world for over 10 years. I have always been somewhat soft on the canvassing and have always felt it struggle and a chore. After spending two days with her and my team, I feel rejuvenated and have a completely new outlook on the canvassing experience. It doesn’t have to be a struggle or a chore and can in fact add some excitement to the sometimes tedious day. She has taught me that as long as your head is not looking for a tenant “today” the task at hand is to gain information from whoever it is, “YOU NEVER KNOW”. To take a chance and not discount any tenant as, “YOU NEVER KNOW” when you may come up with a property for a need for that particular Tenant. The more information you can gather and the more people you can meet face to face is invaluable information that you can use down the road. In addition, the one most important thing I came out of this is the more information you can gather on that first call, is the best negotiation tool as you move down the road from LOI to Lease. I have enjoyed the training immensely and hope that she can come back as often as possible!

Cammi M. Goldberg
Commercial Leasing Manager for RAM Realty Services
Stephanie P. Addis

I just wanted to thank you again for the fantastic canvassing workshop on Tuesday. I feel like I learned a great deal. Being reminded of basic (but oh so important) skills associated with the day-to-day tasks that are a part of every leasing person’s day had a very empowering effect on me and how I want to approach my day, every day. I’ve already started using the pre-closing questions on initial calls with prospects and have found it very useful and, frankly, the response on the other end of the line has been positive as well. I think it shows that I’m taking an interest in what they want to do, in addition to giving me crucial information that will only help the deal process.

Stephanie P. Addis
The Shopping Center Group
Stuart Wyllie

While my wife and I combined share over sixty years’ experience in commercial real estate, we sought Beth’s assistance when our son, who recently graduated from college, expressed an interest in the field here in South Florida. While Beth’s real estate experience is extensive, her real passion is the training and mentoring of young professionals and her programs is an excellent way to transition a student from academia to the real world. She provided our son with the practical knowledge necessary to launch a career in real estate. Today Beth continues to communicate, mentor and challenge him. We can’t thank Beth enough for the help she gave our son and us

Stuart Wyllie
President, The Graham Companies
R. Keith Bradberry

It was truly a pleasure to be able to meet you and to absorb your knowledge. I learned very valuable information from our canvassing efforts. I look forward to speaking with you in the near future.

R. Keith Bradberry
Hendon Properties
D. Scott Carr

I enjoyed the small portion I was able to sit in on. More importantly, I had the chance to touch base with two of the agents and they were very positive and re-energized. They are debriefing as a team over a beer right now, so I look forward to hearing the group reaction tomorrow. You truly have a unique talent for what you do well, and for sharing it as well.

D. Scott Carr
President, Inland Commercial Property Management, Inc.
Brittani Peedin

Thank you again for providing us with a great training experience during your visit. I know your suggestions will help me become a more successful broker and I can’t wait to inform you when I make my “first $100,000!” I look forward to receiving information on Foot Locker’s new shoe concept as well as information on the “backpack place” similar to Pac Sun that you mentioned. I will keep you in the loop should I hit gold with any of the prospects we met with today.

Brittani Peedin
Associate, CBRE