Commercial Real Estate Leasing Agent Training - Beth Azor

We have a full retail leasing training curricula that can be tailored to suit the needs of your team. All of our commercial real estate leasing training workshops offer both classroom style advice, real-world simulations and experiential ‘on the street’ learning.

Yes – we canvass!

Some of the other topics cover in our commercial real estate sales training include:

  • How To Identify Great Tenant Prospects – Including the Top 5 Most Likely Tenants for ANY Center and the Top 3 Payers – should be on every leasing agents wish list!
  • How to Build a Pipeline of Prospects who Want To Be in Your Center Locals v. Nationals – A checklist of what you must say/do and ask for each
  • Canvassing Strategies that Yield Results
  • Determining Market Rent
  • Reading the Lease
  • Negotiating the Terms
  • Closing the Deal
  • ‘Locking Up Renewals, pain-free’
  • Learning that in negotiation “no” is a complete sentence

See Beth in action, at the The Shopping Center Group University, discussing negotiation.

What They're Saying About Beth

Workshop Attendee

The workshop was the best I’ve ever attended. I’ve never learned so much in a short time like that before. Learning it then watching Beth execute it through canvassing really was first hand proof that it works well. I couldn’t be happier with my experience and what I learned.

Workshop Attendee
September 2015
Brenna Wadleigh

The training you provided N3 related to business development, real estate negotiation and leasing was amazing…Everyone who attended told me they were glad we did it and it was the best training they received in our company’s 8-year history.

Brenna Wadleigh
CEO of N3 Real Estate
Michael Kociemba

Training with Beth was a great experience. I am relatively new to retail leasing and her knowledge of how to get imbedded into markets and manufacture deals where there seem to be none will prove to be invaluable in my future. Not only was her approach seemingly simple, but it was very effective. I left the training excited and roaring to go canvass some prospects! It is rare when a person can inspire you to do that in just two days.

Michael Kociemba
Leasing Associate, Broad Reach Retail Partners, LLC.
Andrew Fisch

In August of 2009 I was tasked with leasing a shopping center that had fallen to 25% occupancy in a very tough market. In October, I took Beth’s leasing seminar and she actually accompanied me on multiple canvassing trips. I have no doubt that the tips and tools I learned from Beth have helped me turn that property around. Not only are we now at 65% occupancy with multiple deals in the works, but I have built up a pipeline of prospects to KEEP the center stable and occupied for years to come!

Andrew Fisch
Leasing & Management, RK Centers
Bryan S. Cohen

Our office was so impressed by all of the information and additional tips that you gave to us on how to approach the market and deal with situations from a new perspective. You kept everyone completely focused for over seven hours which is not an easy task. When you left, everyone said that they knew it was going to be informative, but had no idea that it was going to be as helpful as it was and they cannot stop talking about how impressive you are as a person and trainer. We will be hiring you to come back as a consultant on a more frequent basis in the near future!

Bryan S. Cohen
President, Cohen Commercial Realty, Inc.
Terese Furry

Just wanted to tell you it was a pleasure meeting you yesterday. Thanks for coming to do your seminar at Urban Edge. I definitely took away some items I am going to incorporate, like thinking about my tenant’s perspective in the negotiation and incorporating some personal touches so that people know me! It was also a great reminder for things I know, but have gotten away from doing.

Terese Furry
Vice President-Leasing, Urban Edge Properties
Workshop Attendee

I’m new to the industry and I can honestly say Beth’s workshop has been the most beneficial thing for me thus far. She gave me a much better understanding on what to look for and how to draw tenants using that knowledge. She ingrained in me that knowledge is power and with hard work and persistence, that success will come. One thing I never thought of before, but could be very valuable to anyone, is that she told us to use all resources to our advantage (Yelp, “best of’s”, South Florida business Journal, advertising, = $$$) Above all, LET THE TENANT SAY NO, NEVER SAY NO FOR THE TENANT.

Workshop Attendee
September 2015
Laura Lynch

Beth, On behalf of ICSC and Equity One Inc., we would like to thank you for being our speaker for the morning session at the 2011 Idea Exchange Program in Hollywood, Florida. Several committee and ICSC members have called me to say they loved your topic, “Rookie to Rock Star.” I was particularly pleased since I was Chairperson and received an overwhelming amount of positive feedback from so many attendees. Your message was right on target with what is going on in our industry and your format was engaging, funny, and knowledgeable. Thank you for your inspiring format and presentation. It was our privilege to hear you.

Laura Lynch
VP South Florida Leasing, Equity One
Stephen Spiegel

Beth recently completed a one day training program for our leasing team. Everyone came out of the program enthusiastic and thinking more creatively about how to lease space in our centers. Beth’s creativity and experience provided our staff with often unique but practical ideas for how to canvass and develop relationships with potential tenants. I plan to have Beth work regularly with the team in the future.

Stephen Spiegel
Development Partner, Hendon Properties
Haley Peterson

I am a young woman starting out in this industry & a lot of people have confidence in my ability to kill it in this career but I was still seeking that confidence in myself. I have big goals & high standards that I keep internal and sometimes I catch myself thinking I wish i could do this or that’ll never happen. Meeting Beth and listening to her talk and hear the passion not only for her career but also her life and accomplishing all that she has, struck a chord with me. I see a lot of the same drive and passion in her, in myself and I need to act on it. Focus on your five, in life and work. Direct your life on the path you want it to go. If you must give you must get. Thank you Beth for your time & knowledge, it was a true pleasure to be taught by you. Your sincere honesty, guidance and promise to always be there is so appreciated and I couldn’t thank you enough for the confidence you sparked up inside me.

Haley Peterson
WRS Inc