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Commercial Real Estate Leasing Agent Training - Beth Azor

We have a full retail leasing training curricula that can be tailored to suit the needs of your team. All of our commercial real estate leasing training workshops offer both classroom style advice, real-world simulations and experiential ‘on the street’ learning.

Yes – we canvass!

Some of the other topics cover in our commercial real estate sales training include:

  • How To Identify Great Tenant Prospects – Including the Top 5 Most Likely Tenants for ANY Center and the Top 3 Payers – should be on every leasing agents wish list!
  • How to Build a Pipeline of Prospects who Want To Be in Your Center Locals v. Nationals – A checklist of what you must say/do and ask for each
  • Canvassing Strategies that Yield Results
  • Determining Market Rent
  • Reading the Lease
  • Negotiating the Terms
  • Closing the Deal
  • ‘Locking Up Renewals, pain-free’
  • Learning that in negotiation “no” is a complete sentence

See Beth in action, at the The Shopping Center Group University, discussing negotiation.

What They're Saying About Beth

Beth spoke at our Leasing Symposium to kick-off ICSC RECon in Las Vegas. This annual event recognizes the top leasing professionals in the industry. Beth impressed everyone in the room! Her fresh ideas and insightful coaching captured the attention of all in attendance.   Since the meeting, many of our leasing broker teams have implemented Beth’s strategies and have had significant success.

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Brett Sheets
Senior Vice President, Leasing @ VEREIT, Inc.

The workshop experience was by far the most beneficial tool I’ve received in my short time in leasing. The canvassing materials, prospecting techniques, and time management tips were so incredibly helpful. I do wish the first day of the workshop was a bit longer, as I felt it seemed a little rushed at times.Overall, it was an amazing experience and I would recommend it for anyone looking to seriously improve their careers in real estate.

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Workshop Attendee

I’ve been a professional in real estate for 35 years. As for a virtual class and getting a replay of the top seminar as a webinar on CRE Leasing is a Blessing! There are no words to express the value that Beth brings, other then it’s over the top! Her naming of this educational material says it all!!!!!

The do-or-die key to commercial real estate is Leasing. This is the path to becoming a top performer in the Leasing game, SECOND TO NONE!

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D. Scott Carr

I enjoyed the small portion I was able to sit in on. More importantly, I had the chance to touch base with two of the agents and they were very positive and re-energized. They are debriefing as a team over a beer right now, so I look forward to hearing the group reaction tomorrow. You truly have a unique talent for what you do well, and for sharing it as well.

D. Scott Carr
President, Inland Commercial Property Management, Inc.
Jack Glottmann

Beth is a Canvassing Queen! She doesn’t just ‘lead your horses to the water’ she shows them exactly how to drink. Your agents not only get great information; you can be assured that it gets applied meaningfully in the field and onto your bottom line!

Jack Glottmann
President, Saglo Development Corporation
Rose Chiang

It was so great to meet you at ICSC JTR school. Your enthusiasm, experience, and passion really inspired me. I feel like I’m ready to jump in to my new leasing role. Thank you so much for sharing your knowledge with us.

Rose Chiang
Manager Leasing Finance, Westfield

“Wow”, “Passionate”, Lives what she preaches”, these are just a few of the comments I heard after Beth Azor’s presentation on the impact of Social & Digital marketing on Commercial Real Estate during our recent Site Source Retail Broker Conference. Her passion, knowledge & engagement made for a thrilling presentation. In addition, her guidance and tactical playbooks were extremely well received. You definitely leave the room understanding why Beth is the “queen of canvassing” as well as how the impact of connections and content will be the standard of driving results in commercial Real Estate. I would highly recommend Beth as a speaker to any organization. We look forward to having her back at future Site Source Conferences.

Once again, thanks for coming to SD. It will be fun watching how we all grow together. Look forward to seeing you at future ICSC events, and quite possibly at the Shoptalk Conference in March.

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Michael Guggenheim
Guggenheim Commercial Real Estate Group
Arden Karson

I hired Beth to provide sales training for our group. Prior to our meeting, Beth took the time to learn about the team members so that she could make the most of our session and train to the individuals’ strengths and weaknesses. Beth did an amazing job helping us set realistic goals for calls and meeting. Although some of the team members initially were not comfortable making sales calls, Beth provided tried and tested tips to suit each of our personalities. Additionally, she helped us target prospects that would provide the most productive leads. Additionally she shared compelling personal vignettes which made her insights even more approachable and memorable. She also shared resources to assist us in our ongoing efforts. Most importantly, Beth continues to check in on the group signifying that she really cares about her clients and friends. I highly recommend Beth. Her unique training style and public speaking skills are truly remarkable.

Arden Karson
Senior Vice President - Acquisitions, The Related Group
Joseph Morelle Jr.

Thank you so much for your presentation last week at ICSC Miami. I found your class to be the best of all the ones that I attended and my only complaint for the survey was that it wasn’t long enough. I think there was so much you could have told us without the time constraints. I plan to put all your techniques to use – as a newbie to this industry, I really need to hone in my skills and use as many best practices as possible. If you are ever in Rochester, NY, please let me know and I’d be happy to take you out for dinner and drinks at one of Wilmorite’s properties to show you our centers.

Joseph Morelle Jr.
Leasing Representative, Wilmorite Management Group, LLC
Brittani Peedin

Thank you again for providing us with a great training experience during your visit. I know your suggestions will help me become a more successful broker and I can’t wait to inform you when I make my “first $100,000!” I look forward to receiving information on Foot Locker’s new shoe concept as well as information on the “backpack place” similar to Pac Sun that you mentioned. I will keep you in the loop should I hit gold with any of the prospects we met with today.

Brittani Peedin
Associate, CBRE