Beth Azor ICSC Speaker Average Rating: 4.96 out of 5

Below are comments from ICSC workshop attendees:
  1. The amount of time with Beth was too short – could have easily been an additional hour and increased my knowledge. I felt a little slighted by not having more time with her.
  2. She was amazing. We did role play, she answered everyone’s questions in detail, and she gave relevant examples of concepts she explained. Easily the best so far. Anybody would be lucky to be a mentoree under her. -Matthew Cohen
  3. Excellent instructor! She provided different examples and leasing scenarios. Her class was very valuable to me!
More testimonials about Beth:

The training you provided N3 related to business development, real estate negotiation and leasing was amazing…Everyone who attended told me they were glad we did it and it was the best training they received in our company’s 8-year history.

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Your presentation and time in the field exceeded our expectations. It was a great refresher course to our senior guys(myself included) but more importantly a perfect day for the newbies that we have recently hired at RCG. I look forward to receiving your thoughts on the Team as a whole. I am also anxious to get your individual thoughts on the surveys and field time with the agents.

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Enrolling in Beth’s Canvassing Workshop has been a great investment for both my firm and myself. Her hands on teaching, individualized attention, immense knowledge and reputation makes her THE best choice for real estate education. As a tenant and landlord representative for the past 9 years, I can attest her workshop remains relevant and updated for this dynamic industry. I will definitely recommend Beth to my clients for their educational needs.

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I very much enjoyed my time with you in our SE leasing workshop. Being in property management, it is very helpful to understand the leasing side of the business. Because as everyone knows, once the lease is signed, PM has to be the ones to honor and enforce the stipulations that leasing outlined. I would recommend your workshop to everyone in the company, from principals to maintenance.

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Beth Azor is a treasure… Her approach is fun and the skills as well as insight are 110% applicable. This woman walks the walk, talks the talk and is truly a master in our industry.

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Second time taking the Rockstar to Superstar Workshop and it was JUST as beneficial. Beth always brings new tips and tricks to the table, and makes sure you aren’t forgetting old methods.

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Your leasing strategies workshop is the ultimate ‘how to’ guide to becoming a rockstar leasing agent!.

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I would like to commend Beth on another fantastic Rockstar to Superstar canvassing workshop. I went through her program years ago when I was relatively new to the business and just had the opportunity to experience again as part of the training for a new leasing rep we recently hired in my office. The day of training was invaluable for our new rep! Beth shared her wealth of knowledge and experience with our new rep both in a classroom setting and then canvassing in the field. We had a phenomenal day canvassing with Beth’s guidance and feedback. Throughout the course of the day, I saw immediate growth in the new rep’s confidence and skills. With Beth’s guidance, she was able to generate multiple real leads that have already progressed into showings and deal negotiations. I would strongly recommend Beth’s program as part of the training for anyone new to the business! Furthermore, as someone more experienced in the business, I found the day to be an extremely productive refresher course to sharpen my own canvassing skills and to help me become a more effective manager and coach. Thank you Beth!

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I had the opportunity to see Beth’s presentation for the first time last week at the ICSC North Florida Idea Exchange. It was outstanding. I would advise anyone (Landlords, Leasing Agents or Investment Sales Brokers) to study under her.

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I’m still on a canvassing high! Haha! Tuesday and Wednesday was not only extremely beneficial, it showed me the wonderful opportunities that lie ahead. I can’t thank you enough for all the insight you shared with us in two short days–information that I will carry with me throughout my career. I will start my career at Brixmor with an all new confidence, thanks to your workshop! “It’s not about who you know, but who knows you.” I’m happy to say Beth Azor knows me! I’m looking forward to sharing my future success stories with you!

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Thank you so much for your presentation last week at ICSC Miami. I found your class to be the best of all the ones that I attended and my only complaint for the survey was that it wasn’t long enough. I think there was so much you could have told us without the time constraints. I plan to put all your techniques to use – as a newbie to this industry, I really need to hone in my skills and use as many best practices as possible. If you are ever in Rochester, NY, please let me know and I’d be happy to take you out for dinner and drinks at one of Wilmorite’s properties to show you our centers.

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The workshop was the best I’ve ever attended. I’ve never learned so much in a short time like that before. Learning it then watching Beth execute it through canvassing really was first hand proof that it works well. I couldn’t be happier with my experience and what I learned.

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I’m new to the industry and I can honestly say Beth’s workshop has been the most beneficial thing for me thus far. She gave me a much better understanding on what to look for and how to draw tenants using that knowledge. She ingrained in me that knowledge is power and with hard work and persistence, that success will come. One thing I never thought of before, but could be very valuable to anyone, is that she told us to use all resources to our advantage (Yelp, “best of’s”, South Florida business Journal, advertising, = $$$) Above all, LET THE TENANT SAY NO, NEVER SAY NO FOR THE TENANT.

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First I will begin by saying that Beth has unmatched passion, enthusiasm, and creativity. But that’s only the beginning as that’s only a few of her amazing qualities that come shining out through her upbeat, always positive demeanor. Her attention to detail is next level, however, it goes without saying that she is first and foremost a teacher throughout the process of the two day workshop. What I mean by that is she makes sure that everyone that’s in attendance has a full understanding of what she is going over before she moves on to the next topic, discussion, etc. I have only been in the industry a few months and I can say with the utmost honesty that this has made me feel so much more comfortable in my shoes and gave me a much clearer vision with regards to what it takes to be successful in this industry. It is a program that I would recommend to anyone and everyone, young and old, experienced and inexperienced, as it is full of invaluable information that will help to either jumpstart your career or to give you that spark you’ve needed to bring you career to the next level. One thing I personally liked a lot is that she always was asking for feedback and what everyone’s “take-aways” were from each exercise that we did and because she used this methodology it helped me better retain everything and made the whole process a little less overwhelming as there is a lot of information. Last but not least, her approach to canvassing/prospecting is one that I have never seen before. The psychology she uses in her approach is one that prospects seem to have a very receptive and open response to which ultimately leads to better and deeper conversations, which ultimately translates to leaving the store/office with more knowledge than when using my prior techniques. And we all know that in this industry, and any other for that matter, knowledge is power! It is an experience that I know I will continually benefit from throughout my entire career in the industry. Can’t thank her enough! And if you don’t know her she is such a sweetheart and aims to ultimately teach, but also always aims to please! Again I will say, no matter your experience or time spent in the industry, I would highly recommend you do the Rockstar to Superstar Leasing and Canvassing Workshop as you will greatly benefit from it! Worth each and every penny!!

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Just wanted to tell you it was a pleasure meeting you yesterday. Thanks for coming to do your seminar at Urban Edge. I definitely took away some items I am going to incorporate, like thinking about my tenant’s perspective in the negotiation and incorporating some personal touches so that people know me! It was also a great reminder for things I know, but have gotten away from doing.

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I just wanted to thank you again for coming in and spending time with our team. The feedback has been great – everyone enjoyed the insights, thoughts, and ideas. And most importantly, you were very engaging and communicate your ideas and stories through real-life experience that we can relate to. Thanks again and I look forward to our continued relationship and conversations.

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Thanks Beth! You did great. I love your passion for teaching, practical counsel and lessons learned from your impressive background in shopping center leasing, development and ownership.

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Beth, I just wanted to take this opportunity to thank you for spending the day with myself and our team. You were engaging from beginning to end and gave us a lot of insight in taking different approaches to achieve and surpass our goals. I’m hopeful we will be able to streamline some of our processes so we can play offense a lot more. Thanks!

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Beth, your presentation and educational sessions were invigorating and enlightening. As I am entering my 27th year of deal making, I have become overwhelmed and in a reactive mode. I have a goal to engineer my situation to allow me the time to be pro-active and much of what you taught is in that vane. Thanks!

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Beth is fantastic and very open to share her years of experience, knowledge, resources, answer all your questions and make herself available at any time. Having the connection to someone of her caliber is priceless!!

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We are extremely pleased with Beth’s consultation services. She is responsive, works quickly, and provides excellent feedback and insights. Beth evaluated our South Florida strip center and its commercial neighborhood, helped us maneuver through a broker interview process, and coached us on negotiations with various prospects. Her breadth of knowledge has truly helped us. We couldn’t have had a more experienced and resourceful consultant. I strongly recommend her for any real estate related consulting.

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Beth, it was a pleasure to meet you and have you address our firm. Everyone I spoke to after the event felt invigorated and inspired by your message. I am looking forward to having you back soon!

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Training with Beth was a great experience. I am relatively new to retail leasing and her knowledge of how to get imbedded into markets and manufacture deals where there seem to be none will prove to be invaluable in my future. Not only was her approach seemingly simple, but it was very effective. I left the training excited and roaring to go canvass some prospects! It is rare when a person can inspire you to do that in just two days.

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Beth recently completed a one day training program for our leasing team. Everyone came out of the program enthusiastic and thinking more creatively about how to lease space in our centers. Beth’s creativity and experience provided our staff with often unique but practical ideas for how to canvass and develop relationships with potential tenants. I plan to have Beth work regularly with the team in the future.

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Beth is a very motivating speaker with a focus on results. She shares some great lessons that afterwards seems so logical but are hard to learn for yourself.

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It was truly a pleasure to be able to meet you and to absorb your knowledge. I learned very valuable information from our canvassing efforts. I look forward to speaking with you in the near future.

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The training you provided N3 related to business development, real estate negotiation and leasing was amazing. I appreciate the fact that you listened to what we needed and customized your program since we have a different business model. Everyone who attended told me they were glad we did it and that it was the best training they received in our company’s 8-year history. As you know, our group is difficult to impress but people felt it was relevant to what they are doing, they got new information and learned new skills. Thanks again!

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I want to thank you for the best 2 day training I have ever had. I feel like a sponge that kept soaking it in. I have been to so many training sessions and maybe 1/3 was applicable. Your training was 100% applicable to what we do, your ideas, stories, and your experience was so valuable.

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Our company has an annual conference that we refer to as The Shopping Center Group University where we come together for a few days of education and inspiration in a format that includes general sessions and breakout sessions by specialty. At this year’s University, we were thrilled to have Beth as our keynote presenter for our leasing people and the impact she made was immense. Covering topics from the “often dreaded” canvassing to lease negotiation, her presentation was instructive, lively and fun. Her keen understanding of the industry, coupled with her enthusiasm and positive approach motivated our associates to comprehend and appreciate the “best practices” of leasing. The session allowed the attendees to revisit the basics and come away with a renewed commitment to provide the best service to our clients. Beth successfully helped us reinforce our message to our people to continue to “Exceed Expectations and simply, be the Best”

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Beth, On behalf of ICSC and Equity One Inc., we would like to thank you for being our speaker for the morning session at the 2011 Idea Exchange Program in Hollywood, Florida. Several committee and ICSC members have called me to say they loved your topic, “Rookie to Rock Star.” I was particularly pleased since I was Chairperson and received an overwhelming amount of positive feedback from so many attendees. Your message was right on target with what is going on in our industry and your format was engaging, funny, and knowledgeable. Thank you for your inspiring format and presentation. It was our privilege to hear you.

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Beth was our speaker for the morning General Session at the 2011 ICSC South Florida IDEA Exchange. One word sums it up….WOW!!! From start to finish the program was engaging, interactive, and full of energy. Beth conveyed information, strategies and tips with such enthusiasm. I have employed many her recommendations in my everyday work. Thank you for sharing your knowledge and experience with me and all of the attendees!!!

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One of if not the most effective speaker, presentation I have participated in during my entire real estate career. If you have shopping center space that needs to be leased, then you MUST, I repeat MUST pay yourself first by working with Beth. Her experience, understanding of our industry, the challenges and opportunities is well synthesized in her presentation. Best yet, the results are immediate – the enthusiasm, energy and excitement to take advantage of everything Beth discusses is electrifying throughout our entire leasing team, top down.!

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I enjoyed the small portion I was able to sit in on. More importantly, I had the chance to touch base with two of the agents and they were very positive and re-energized. They are debriefing as a team over a beer right now, so I look forward to hearing the group reaction tomorrow. You truly have a unique talent for what you do well, and for sharing it as well.

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Thank you so much for working with our firm again as your services have been such as asset to our firm. While they have been intense, you have made it extremely enjoyable for everyone, and we look forward to working with you again soon. We are seeing immediate, positive results from your training on our leasing, management, and internal management. Everything in our office is more efficient due to your assistance.

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It was a pleasure meeting you and attending your workshop last week; it was well worth the trip from DC. I am so impressed and pleased with how much I learned and how differently I now approach thinking about canvassing and leasing space. As a newbie to the leasing world, this course helped me understand what it will take to succeed as a leasing agent, and what it will take to get to that position. I have been reviewing my workshop notes daily and continue to soak in all of the information you provided and am significantly more confident in my skills now.

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It was so great to meet you at ICSC JTR school. Your enthusiasm, experience, and passion really inspired me. I feel like I’m ready to jump in to my new leasing role. Thank you so much for sharing your knowledge with us.

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Thank you again for providing us with a great training experience during your visit. I know your suggestions will help me become a more successful broker and I can’t wait to inform you when I make my “first $100,000!” I look forward to receiving information on Foot Locker’s new shoe concept as well as information on the “backpack place” similar to Pac Sun that you mentioned. I will keep you in the loop should I hit gold with any of the prospects we met with today.

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Just a quick note to thank you for the great presentation you put on for us this past summer in Park City, Utah. After doing office and retail leasing for over 30 years, it is rare that a training program regarding Leasing and our industry, can keep my attention; however, your training session was very refreshing and your knowledge kept my interest throughout the entire session. It is great to have someone give a training class on Commercial RE Leasing, where their knowledge level and actual hands on experience is equivalent to that of the more senior Leasing Agents/Brokers in the class room. It made for a very productive and educational week.

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I am a young woman starting out in this industry & a lot of people have confidence in my ability to kill it in this career but I was still seeking that confidence in myself. I have big goals & high standards that I keep internal and sometimes I catch myself thinking I wish i could do this or that’ll never happen. Meeting Beth and listening to her talk and hear the passion not only for her career but also her life and accomplishing all that she has, struck a chord with me. I see a lot of the same drive and passion in her, in myself and I need to act on it. Focus on your five, in life and work. Direct your life on the path you want it to go. If you must give you must get. Thank you Beth for your time & knowledge, it was a true pleasure to be taught by you. Your sincere honesty, guidance and promise to always be there is so appreciated and I couldn’t thank you enough for the confidence you sparked up inside me.

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I can’t speak highly enough about your canvassing course. I definitely walked out of your course with many effective strategies regarding canvassing, time management and communication that I have already implemented and will continue to implement going forward in my career. Your passion for real estate kept the course fun for the whole day, and I cannot thank you enough!

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Your workshop taught me more about leasing in one day that I thought possible.

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I had the pleasure of very recently attending Beth Azor’s Rockstar to Superstar Canvassing Leasing Workshop. In a nutshell, I must say that this session surpassed any and all expectations I may have had prior to going. Not only is Beth a wealth of knowledge with her many years of great success in this business, but her passion for teaching and mentoring clearly shines through. I would suggest this workshop to not only those that are new to our industry, but also to anyone else that can carve out just a small amount of time to attend this seminar as a refresher course, as Beth’s tried and true tactics and strategies have proven results! Beth – I want to thank you again. You are an inspiration and your ease of delivery in something as simple as the quote: “just get out there and talk to people” is a daily reminder that any one of us has the potential to achieve great things in this business.

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Beth Azor’s experience, direct style and organized approach to training are so refreshing! Our leasing team works mostly with national, fashion retailers and we found that she was able to focus on key areas unique to our open air centers that will surely enhance our leasing productivity adding value to the Bayer Properties’ portfolio.

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Thank you for all of the extremely valuable information that you shared with us throughout your Rockstar Workshop last week! You have inspired me to take canvassing to the next level and have given me the tools to do so. I have already started to look at the properties in my current portfolio in new, creative ways that will help me to find the best solutions for my clients. By making sure I am finding those qualified tenants through your numerous tips and looking at centers remembering the two types of tenants that fill a center, I am confident that I am going to be more effective. Thank you for helping me improve as an advisor so that I will someday become a ROCKSTAR!

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Thank you so much for taking the time to help rookies like me become successful in this tough business. I wanted you to know that I thoroughly enjoyed every aspect of your session and I feel much more confident out in the field now, so thank you. I am giving a small presentation today on my time with you to the other people in my office about the new strategy I have developed based on your teaching for the ‘MURDER CENTER’!

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I just wanted to reach out and thank you for all your help and advice last week. I really enjoyed your class! I was surprised by the range of experience amongst the people in the class. I assumed that your advice would be primarily catered to inexperienced agents like me, but the older agents, who had years of experience, seemed to take just as much away from the day as I did, if not more. You have an excellent approach towards passing on your knowledge and experience. Now, I feel much more confident and prepared for my future as a leasing agent.

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I’ve attended many such leasing seminars and taught several more for the ICSC at both Wharton and The Kellogg Center and this was the most productive. Even for a crusty old broker like me with 43 years of experience it was possible to garner some new tips. Keep up the good work and thanks for visiting with us at INLAND!

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Beth brought me into commercial real estate in late 2000 while she was President of Terranova Corp. At that time Terranova was known to have the most effective and most intense training for retail leasing agents known to man – only 1 out of 4 prospective agents would make it. During the training she instilled the discipline to use ACT! database (which I still use today), canvassing on a regular basis (which I still do today), lease negotiation tactics (“telling ain’t sellin”, “you have 2 ears and 1 mouth”, “5 no’s to get a yes”, “sending cookies”, “consistent persistence”, “the definition of assume”, etc, etc), and other skills that made me a great retail leasing agent. Not only is she a legend in commercial real estate but she is an awesome person. She is always helping out new people to the industry (especially if they attended FSU) with her mentor-ship and advice. If you hire Beth to help your leasing or development, she will without a doubt increase the production and value of both tremendously.

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Thank you again for the allowing me to attend your session yesterday. Having gotten the chance to go back through and read my notes, the tips you gave were priceless. I truly feel as though when I enter the work force, I will be able to use my time effectively while there, now that I have your tips to implement as a strategy. Knowing not only how to approach prospective clients but also putting them in the appropriate location was a key strategy I took away from the session. I will not be able to attend the Bus Tour in Miami next week, it conflicts with my schedule. I’m excited for the opportunities the future holds.

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Thank you again for coming in and working with our team. As great as your reputation is, I was not expecting to learn as much as I did. Your canvassing tips were basic and brilliant, but your macro ideas for increasing value in shopping centers were extremely insightful and helpful. Our managing partners were energized by your “back to the basics” approach. I expect to evaluate future acquisitions with a new appreciation for powerful local tenants. I look forward to watching your strategies get implemented in our firm, and expect to work with you more in the future.

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Beth Azor is our “not so secret” weapon, and her monthly Leasing Director’s call is the best value in retail leasing education and training. Only Beth could put together a forum wherein Leasing Directors can hear how to address common problems, learn to implement new strategies, motivate leasing agents, and most importantly, increase NOI.

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I just wanted to let you know that your training day was the most educational day I have ever had regarding the leasing industry. I’m on a mission to bring you back for more.

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Thanks for the incredible training yesterday! I have already started taking massive action for my business by setting up Google alerts for all my markets and locking in a slot for the next chamber of commerce meeting! I now feel truly empowered to attain Rockstar status with all the tool and knowledge you bestowed on us.

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I just wanted to thank you again for the fantastic canvassing workshop on Tuesday. I feel like I learned a great deal. Being reminded of basic (but oh so important) skills associated with the day-to-day tasks that are a part of every leasing person’s day had a very empowering effect on me and how I want to approach my day, every day. I’ve already started using the pre-closing questions on initial calls with prospects and have found it very useful and, frankly, the response on the other end of the line has been positive as well. I think it shows that I’m taking an interest in what they want to do, in addition to giving me crucial information that will only help the deal process.

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I wanted to thank you for your presentation last week. It was refreshing to go to that type of seminar and be engaged rather than worrying about the calls or deals that were backing up. It is obvious you do what we do- probably just more diligently! Many of the things you spoke about refreshed my mind as to why I used to do them (and for some reason let fall through the cracks). I went out and picked up some spirals right away- I did that for the first 5 years of my career and somehow morphed to the 15 legal pads stacked all over my desk. You have a great blend of “old school” and “new tech” methods. You brought back memories of what I learned from my Grandfather (50 years in the business) and how he went about prospecting. With time being our commodity, I know the time spent with you will increase the value of my commodity. Thanks again.

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Beth- Friday was a hectic day for me so I wanted to reach out to you and say thanks. I’ve received a ton of positive feedback from the agents…Fred, Andy Schneider, Justin Earl, Trevor, Erin Majors all had wonderful things to say about you. I’m sure I’ll hear more on Monday. In my opinion the #1 thing you bring to the table is your ATTITUDE! Your real-world experience and examples are terrific but the way you approach the business of Leasing is absolutely infectious and that’s what I hope wears off on the PECO team! Thank you again.

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Our office was so impressed by all of the information and additional tips that you gave to us on how to approach the market and deal with situations from a new perspective. You kept everyone completely focused for over seven hours which is not an easy task. When you left, everyone said that they knew it was going to be informative, but had no idea that it was going to be as helpful as it was and they cannot stop talking about how impressive you are as a person and trainer. We will be hiring you to come back as a consultant on a more frequent basis in the near future!

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I hired Beth to provide sales training for our group. Prior to our meeting, Beth took the time to learn about the team members so that she could make the most of our session and train to the individuals’ strengths and weaknesses. Beth did an amazing job helping us set realistic goals for calls and meeting. Although some of the team members initially were not comfortable making sales calls, Beth provided tried and tested tips to suit each of our personalities. Additionally, she helped us target prospects that would provide the most productive leads. Additionally she shared compelling personal vignettes which made her insights even more approachable and memorable. She also shared resources to assist us in our ongoing efforts. Most importantly, Beth continues to check in on the group signifying that she really cares about her clients and friends. I highly recommend Beth. Her unique training style and public speaking skills are truly remarkable.

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Beth is the industry expert in prospecting. However, the greatest benefit Regency Properties received from her consultation was the ability to have an industry expert review, train, and interact with our staff. This gave us a fresh prospective as to whether or not the people on the bus where in the right seats.

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I wanted to thank you for coming out and teaching us your various techniques. I was able to take away a great deal of different things. I really like how you get straight to the point and don’t beat around the bush when talking to potential game changer prospects. When we went out to canvas together I thought for sure you must have planted people in the streets to talk to us. We walked through the mall talking to different store owners and all of a sudden the mall manager taps us on the shoulder and right away we thought we were going to be kicked out but to our surprise she actually told us she does the same thing! And on top of that she told us who were good tenants and who would be interested in talking. It was crazy! Later on when we were walking along the outdoor plaza a man opened the door to ask what we were doing and invited us in to talk. What are the chances?! These people among many others were not planted at all but just by using your techniques we were able to draw them out to talk to us. That is why I called you our good luck charm that day! I really appreciate you passing along your knowledge to us.

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I knew Beth had been very successful in helping emerging brokers in the retail sector become top producers with strong canvassing skills. I wanted to accelerate the learning curve for our emerging brokers at Blanca Commercial Real Estate and immediately reached out to Beth. She has successful client outreach and canvassing down to a science to turn every encounter into a real business lead using a simple and straight forward methodology. She is a great teacher that is able to communicate effectively and instill confidence in her mentees. I am thrilled with our emerging brokers improved canvassing skills and their performance after having participated in Beth’s class and canvassing activities. Beth’s sales and canvassing program results in new prospects and improved performance. I highly endorse Beth’s class and specialized sales/canvassing boot camps.

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I wanted to let you know that I had the best canvassing week EVER last week! I was prospecting specially for a barber shop, beauty supply and medical office, all of which I have as former tenants at my center. I canvassed 5 barber shops and 2 of them viewed the space with me that same day. Same thing with the medical office; I canvassed about 7 doctors offices and out of the 7, one doctor followed me to the space and viewed it with me THE SAME DAY. This has never happened to me and the common denominator was that I had a flyer, pictures and floor plans with me of the spaces. The results: I ran credit on the barber shop today and sent him a proposal and the doctor’s broker has contacted me and is getting a proposal together. I’m saying all of this because I wanted to let you know that I listened to everything we discussed in our session in NY and in Atl and I’m putting it to practice. I’m really excited because I’m seeing results faster than I thought.

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I thoroughly enjoyed your presentation and managed to get several of our newbie retail brokerage staff to participate – you sent out your pearls of wisdom with humor and finesse; I could hear your ‘passion’ for real estate and the art of the deal in your voice…truthfully, that has to be what drives us to stay in this profession as the economy rolls over yet again.

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Beth, I just wanted to let you know I had a wonderful time in your “Rookie to Rockstar” class. You taught me tricks I never would have thought of, or not at least for a few years. The passion you show for real estate, and especially canvassing, is incredibly addicting. I am extremely excited to put these new practices to use and start making more deals! I look forward to speaking with you again and hope to share deals with you soon! Thank you for all your help.

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Thank you so much for your refreshing presentation this past Sunday at the ChainLinks convention in Las Vegas. I’ve been working with Landlords for the last five years and have often found myself spending too much time with the “deadbeats” as you described it when I could have been much more selective and efficient in the whole process. I’ve passed along your ten rules to some of my co-workers, and am hoping that you could send me along a copy of the credit package that you mentioned. I am hopeful that this will enable me to weed out tire-kickers quickly and enable me to focus on the tenants that truly want to get the deal done.

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We hired Beth to recruit and train a group of rookie leasing agents to join our experienced team. Beth is an expert at identifying the qualities that make leasing agents successful. Her training program is intense and when the agents join our team, they are ready to hit the ground running, and start making deals. By hiring Beth, the leaders of our leasing team were able to conduct business as usual, without taking precious time out to interview, hire and train.

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Beth Azor is definitely the Canvassing Queen! She is direct, knowledgeable and extremely witty. I have been in the leasing world for over 10 years. I have always been somewhat soft on the canvassing and have always felt it struggle and a chore. After spending two days with her and my team, I feel rejuvenated and have a completely new outlook on the canvassing experience. It doesn’t have to be a struggle or a chore and can in fact add some excitement to the sometimes tedious day. She has taught me that as long as your head is not looking for a tenant “today” the task at hand is to gain information from whoever it is, “YOU NEVER KNOW”. To take a chance and not discount any tenant as, “YOU NEVER KNOW” when you may come up with a property for a need for that particular Tenant. The more information you can gather and the more people you can meet face to face is invaluable information that you can use down the road. In addition, the one most important thing I came out of this is the more information you can gather on that first call, is the best negotiation tool as you move down the road from LOI to Lease. I have enjoyed the training immensely and hope that she can come back as often as possible!

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In August of 2009 I was tasked with leasing a shopping center that had fallen to 25% occupancy in a very tough market. In October, I took Beth’s leasing seminar and she actually accompanied me on multiple canvassing trips. I have no doubt that the tips and tools I learned from Beth have helped me turn that property around. Not only are we now at 65% occupancy with multiple deals in the works, but I have built up a pipeline of prospects to KEEP the center stable and occupied for years to come!

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While my wife and I combined share over sixty years’ experience in commercial real estate, we sought Beth’s assistance when our son, who recently graduated from college, expressed an interest in the field here in South Florida. While Beth’s real estate experience is extensive, her real passion is the training and mentoring of young professionals and her programs is an excellent way to transition a student from academia to the real world. She provided our son with the practical knowledge necessary to launch a career in real estate. Today Beth continues to communicate, mentor and challenge him. We can’t thank Beth enough for the help she gave our son and us

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Beth’s Rookie to Rockstar Leasing Camp is a great investment for you future. The first 10 minutes were worth the trip!

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I can’t thank you enough for sharing your wisdom and talents so generously. Your seminar was the best investment I could make in time and money. You gave so much more then was necessary or expected. Most of all, you inspired us to match your tenacity and determination.

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Hi fellow bootcampers! Just letting everyone know that canvassing karma is absolutely for real – not only did I get one counter back on an LOI that I was waiting on, but 2! This all happened Wednesday afternoon while canvassing the streets of Orlando. Beth – you are the greatest! Can’t wait for “advanced” Bootcamp!

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Training with Beth Azor is like getting an advanced degree in real estate. It’s a crash course in real world, hands-on leasing. She teaches you everything she can in a well-paced organized manner. Training was intense, but my personal growth in knowledge about real estate was exponential. Also, in my short time with Beth Azor, I went from being unable to approach retailers to getting them to open up right away about their business plans, sales, and growth strategy. She not only taught me how to become more successful at real estate, but also how to open up and become more personable.

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I have had the honor and pleasure to know Ms. Beth Azor for over seven years. We met when she was the President of Terranova Corporation, and to say that I was impressed with her intimate knowledge of the South Florida Retail Leasing Market would be an understatement. Since then, I have witnessed, first hand, her ability to maximize the potential of a property’s value, by obtaining the highest rents coupled with the optimum tenant mix that market conditions afford. I have interacted with well over one hundred professionals in the Commercial Real Estate field, and WITHOUT EXCEPTION, all have had only the highest of praise for her as a person of integrity and ability. When I ask her something that she isn’t sure of, which is rare, she taps into her vast “rolodex” of contacts and retrieves the precise information needed in a matter of minutes.

I have engaged Beth’s services in the past to train our leasing director who serviced Weston Town Center, together with four other retail centers in Weston, and the results surpassed my highest expectations. She infused my manager with self-confidence, passing on her years of experience in a matter of months.

Beth is a charismatic leader who makes her “students” want to please her by learning. They instantly respond to the fact that they are being taught by someone who has mastered their trade. She commands respect, compels dedication, as she generously shares her wealth of knowledge. One could do no better with their time or money than to engage Beth as a teacher, problem solver, and inspiration. She has tireless energy, and is undisputedly the reigning “Dean” of Commercial Real Estate.

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Thank you so much for the information at the ICSC convention workshop. I have to tell you that your workshop provided the most valuable information (and by far the least boring presentation!) that I’ve gotten at any of the workshops in my 8 years of attending the Florida Conference. Thanks!

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Beth is a Canvassing Queen! She doesn’t just ‘lead your horses to the water’ she shows them exactly how to drink. Your agents not only get great information; you can be assured that it gets applied meaningfully in the field and onto your bottom line!

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Beth’s training program has become a critical component in the success of our new leasing agents. She is able to provide them with a solid foundation in all aspects of leasing, along with a set of tools that will benefit them throughout their careers. We have seen that those agents who have taken part in her training are able to ramp-up quicker and produce more income for the company.

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Beth is committed to mentor those willing to work hard with a goal. She guided [my daughter] Laura through a FSU Real Estate weekend, introducing her to people who would make a difference in her life and eventually helped her get a position in the industry. Beth continues to keep in touch with Laura, giving advice when asked, with an open mind and unbiased direction. She is an incredible role model.

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When my son was graduating from college and looking to pursue a career in real estate, Beth gave him an opportunity as an intern with her company. Through this internship, not only did he develop the skills necessary to succeed in this competitive industry but Beth also put him into contact with several companies where he was able to obtain not just one, but two positions, and she continues to mentor him. I highly recommend Beth Azor’s program to any college graduate interested in this career.

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