Stop Quoting Rent – Start Giving It
Here’s a mindset shift: you don’t quote rent, you give it. Why? Because quoting sounds negotiable. Saying “We’re asking $40/sf” instantly invites haggling. But saying, “The rent is $40/sf” sets
Beth in the News
Beth has been featured in a number of publications. Check out those publications below.
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Daily Business Review | March 2021
South Florida Business & Wealth | February 2021
South Florida Business Journal | February 2021
Miami Herald | January 2020
Shopping Center Business | May 2019
South Florida Business Journal | April 2019
Here’s a mindset shift: you don’t quote rent, you give it. Why? Because quoting sounds negotiable. Saying “We’re asking $40/sf” instantly invites haggling. But saying, “The rent is $40/sf” sets
Rockstar Pop Quiz Reminder:In my world, a prospect is only qualified if:✔️ They have multiple locations✔️ They have cash on hand Why Qualifying Matters Call-ins from your leasing signs? Only
Name: ___________________________________________Phone: ___________________________________________Email: ____________________________________________ Business Type: _____________________________________Square Footage Needed: _____________________________Preferred Space (Inline / Outparcel / End Cap): ___________ Do you currently own a business? ☐ Yes ☐ NoIf yes, for
When a prospect calls from your sign, your goal isn’t to sell – it’s to understand. Build rapport, then qualify. And yes, that means asking the tough questions – the
When a prospective tenant calls you off a sign, don’t get excited yet. Statistically, only about 0.5% of those sign calls are actually qualified — meaning they’ve got experience and
I just finished reading 100 Days of Rejection by Jia Jiang. The guy purposely got rejected for 100 straight days to overcome his fear of it — and guess what?
Beth Azor, thank you. Many of the techniques and ideas you gave me in your Rockstar training have inspired me to improve and continue to grow in my career. You and Debbie Harms are remarkable leaders in our industry and I'm lucky to know you both and call you my friends.
After seeing Beth present in Las Vegas, we engaged her coaching services. She has provided insight, to both new and seasoned leasing broker, which results in increased revenue, deal flow, and better service to our clients. I cannot overstate the value she created for us.
I attended your session at the Atlanta ICSC on using Facebook and Linked In for canvassing and have already used your ideas with some great results! I have a proposal out to one retailer now that I think will wind up going to lease. So thank you very much for the great ideas! I've attended your sessions at other ICSC meetings and always get at least one or two great ideas!
I've attended many such leasing seminars and taught several more for the ICSC at both Wharton and The Kellogg Center and this was the most productive. Even for a crusty old broker like me with 43 years of experience it was possible to garner some new tips. Keep up the good work and thanks for visiting with us at INLAND!
Thank you again for coming in and working with our team. As great as your reputation is, I was not expecting to learn as much as I did. Your canvassing tips were basic and brilliant, but your macro ideas for increasing value in shopping centers were extremely insightful and helpful. Our managing partners were energized by your "back to the basics" approach. I expect to evaluate future acquisitions with a new appreciation for powerful local tenants. I look forward to watching your strategies get implemented in our firm, and expect to work with you more in the future.
One of if not the most effective speaker, presentation I have participated in during my entire real estate career. If you have shopping center space that needs to be leased, then you MUST, I repeat MUST pay yourself first by working with Beth. Her experience, understanding of our industry, the challenges and opportunities is well synthesized in her presentation. Best yet, the results are immediate — the enthusiasm, energy and excitement to take advantage of everything Beth discusses is electrifying throughout our entire leasing team, top down.!
Beth has established a reputation for “giving back” and creating a legacy of helping others. To support this mission, she offers a wealth of FREE resources for individuals in the retail leasing industry, whether you’re a newcomer or a seasoned professional. Her collection includes case studies from her nearly 40 years of experience, providing practical insights and guidance. With Beth’s resources, you’ll gain valuable tools to navigate the complexities of retail leasing and achieve your professional goals.
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We promise, no spam. Just great content.