What’s the secret to becoming a commercial real estate rockstar?

I’ve attended many such leasing seminars and taught several more for the ICSC at both Wharton and The Kellogg Center and this was the most productive. Even for a crusty old broker like me with 43 years of experience it was possible to garner some new tips. Keep up the…Read More→

Thank you for all of the extremely valuable information that you shared with us throughout your Rockstar Workshop last week! You have inspired me to take canvassing to the next level and have given me the tools to do so. I have already started to look at the properties in…Read More→

"Always learning" is one of the PREP team values & we're super excited to read the new CRE book Don't Say No For The Prospect by Beth Azor!! Beth gave a fantastic presentation at our Retail Brokers Network meeting at ICSC! Thanks for the great tips & inspiration Beth–We can't…Read More→

Thanks so much for giving us the “scoop” today on common sense leasing, canvassing and how to work smarter.  I believe getting you to our office is some of the best money we have ever spent as far as getting our leasing team to think outside the box.  Your excitement…Read More→

Enrolling in Beth's Canvassing Workshop has been a great investment for both my firm and myself. Her hands on teaching, individualized attention, immense knowledge and reputation makes her THE best choice for real estate education. As a tenant and landlord representative for the past 9 years, I can attest her…Read More→

Beth Azor is our "not so secret" weapon, and her monthly Leasing Director's call is the best value in retail leasing education and training. Only Beth could put together a forum wherein Leasing Directors can hear how to address common problems, learn to implement new strategies, motivate leasing agents, and…Read More→

Beth's Rookie to Rockstar Leasing Camp is a great investment for you future. The first 10 minutes were worth the trip!

It was so great to meet you at ICSC JTR school. Your enthusiasm, experience, and passion really inspired me. I feel like I'm ready to jump in to my new leasing role. Thank you so much for sharing your knowledge with us.

I am a young woman starting out in this industry & a lot of people have confidence in my ability to kill it in this career but I was still seeking that confidence in myself. I have big goals & high standards that I keep internal and sometimes I catch…Read More→

Second time taking the Rockstar to Superstar Workshop and it was JUST as beneficial. Beth always brings new tips and tricks to the table, and makes sure you aren't forgetting old methods.

I want to thank you for the best 2 day training I have ever had. I feel like a sponge that kept soaking it in. I have been to so many training sessions and maybe 1/3 was applicable. Your training was 100% applicable to what we do, your ideas, stories,…Read More→

Dear Beth, Wow! What an incredible time I had canvassing and learning with you on Wednesday. You did such a thorough job explaining your methods, making it that much easier to digest and follow through. I greatly appreciate your feedback throughout the day and I look forward to implementing my…Read More→

Thanks Beth! You did great. I love your passion for teaching, practical counsel and lessons learned from your impressive background in shopping center leasing, development and ownership.

Thank you so much for the information at the ICSC convention workshop. I have to tell you that your workshop provided the most valuable information (and by far the least boring presentation!) that I've gotten at any of the workshops in my 8 years of attending the Florida Conference. Thanks!

Your presentation and time in the field exceeded our expectations. It was a great refresher course to our senior guys(myself included) but more importantly a perfect day for the newbies that we have recently hired at RCG. I look forward to receiving your thoughts on the Team as a whole.…Read More→

Your workshop taught me more about leasing in one day that I thought possible.

Beth, want to let you know how much I'm enjoying the video conference and send a big THANK YOU for all the great insight you're sharing. The new knowledge is a huge benefit of course, but for me personally, it's also incredibly inspiring. You've given me a real "re-charge" at…Read More→

After seeing Beth present in Las Vegas, we engaged her coaching services.  She has provided insight, to both new and seasoned leasing broker, which results in increased revenue, deal flow, and better service to our clients.  I cannot overstate the value she created for us.

Thank you again for coming in and working with our team. As great as your reputation is, I was not expecting to learn as much as I did. Your canvassing tips were basic and brilliant, but your macro ideas for increasing value in shopping centers were extremely insightful and helpful.…Read More→

The workshop experience was by far the most beneficial tool I've received in my short time in leasing. The canvassing materials, prospecting techniques, and time management tips were so incredibly helpful. I do wish the first day of the workshop was a bit longer, as I felt it seemed a…Read More→

I'm still on a canvassing high! Haha! Tuesday and Wednesday was not only extremely beneficial, it showed me the wonderful opportunities that lie ahead. I can't thank you enough for all the insight you shared with us in two short days--information that I will carry with me throughout my career.…Read More→

Beth brought me into commercial real estate in late 2000 while she was President of Terranova Corp. At that time Terranova was known to have the most effective and most intense training for retail leasing agents known to man - only 1 out of 4 prospective agents would make it.…Read More→

10/10 would recommend this seminar to anyone in retail leasing. Beth will help you think outside the box and help you reach your goals in an organic way.

Wow! So I put book down like I was supposed to for 12 hours, to think about how often I'm saying "No" for my "prospect"... It's been two days. Because every time I think I'm ready to pick up the book, a new lesson emerges about how I just have…Read More→

Beth Azor's experience, direct style and organized approach to training are so refreshing! Our leasing team works mostly with national, fashion retailers and we found that she was able to focus on key areas unique to our open air centers that will surely enhance our leasing productivity adding value to…Read More→

Beth is a Canvassing Queen! She doesn't just 'lead your horses to the water' she shows them exactly how to drink. Your agents not only get great information; you can be assured that it gets applied meaningfully in the field and onto your bottom line!

Beth, it was a pleasure to meet you and have you address our firm. Everyone I spoke to after the event felt invigorated and inspired by your message. I am looking forward to having you back soon!

Beth, thank you! For being a wonderful teacher. For taking an interest in me and my career. For telling me you believe I will be a successful leasing agent. For showing us your centers and sharing your story. And for helping me learn more in an afternoon than I have…Read More→

Beth is committed to mentor those willing to work hard with a goal. She guided [my daughter] Laura through a FSU Real Estate weekend, introducing her to people who would make a difference in her life and eventually helped her get a position in the industry. Beth continues to keep…Read More→

I thoroughly enjoyed your presentation and managed to get several of our newbie retail brokerage staff to participate - you sent out your pearls of wisdom with humor and finesse; I could hear your 'passion' for real estate and the art of the deal in your voice...truthfully, that has to…Read More→

It was truly a pleasure to be able to meet you and to absorb your knowledge. I learned very valuable information from our canvassing efforts. I look forward to speaking with you in the near future.

I just wanted to reach out and thank you for all your help and advice last week. I really enjoyed your class! I was surprised by the range of experience amongst the people in the class. I assumed that your advice would be primarily catered to inexperienced agents like me,…Read More→

I wanted to thank you for coming out and teaching us your various techniques. I was able to take away a great deal of different things. I really like how you get straight to the point and don’t beat around the bush when talking to potential game changer prospects. When…Read More→

Beth is a very motivating speaker with a focus on results. She shares some great lessons that afterwards seems so logical but are hard to learn for yourself.

You are great!!  Your energy, knowledge, and enthusiasm is extremely powerful.  I seriously feel like such a fangirl around you.  I was lucky to go to your canvassing breakfast, hear you speak at RBN, and hear you speak at the M & M retail panel.  

The bootcamp was entirely invaluable. If you lack the confidence or knowledge to canvass successfully, this bootcamp will set your mindset and will give you the skills you need to lease vacant spaces.

It was a pleasure meeting you and attending your workshop last week; it was well worth the trip from DC. I am so impressed and pleased with how much I learned and how differently I now approach thinking about canvassing and leasing space. As a newbie to the leasing world,…Read More→

Beth is the industry expert in prospecting. However, the greatest benefit Regency Properties received from her consultation was the ability to have an industry expert review, train, and interact with our staff. This gave us a fresh prospective as to whether or not the people on the bus where in…Read More→

I had the pleasure of very recently attending Beth Azor's Rockstar to Superstar Canvassing Leasing Workshop. In a nutshell, I must say that this session surpassed any and all expectations I may have had prior to going. Not only is Beth a wealth of knowledge with her many years of…Read More→

I went into the workshop being a little intimidated by the amount of information we were going to cover but left feeling confident in my future in leasing. Beth covered everything and explained the content so it made sense. It wasn't just "do this because I did and I'm successful" but…Read More→

The workshop was the best I've ever attended. I've never learned so much in a short time like that before. Learning it then watching Beth execute it through canvassing really was first hand proof that it works well. I couldn't be happier with my experience and what I learned.

Thank you so much for your refreshing presentation this past Sunday at the ChainLinks convention in Las Vegas. I've been working with Landlords for the last five years and have often found myself spending too much time with the "deadbeats" as you described it when I could have been much…Read More→

I would like to commend Beth on another fantastic Rockstar to Superstar canvassing workshop. I went through her program years ago when I was relatively new to the business and just had the opportunity to experience again as part of the training for a new leasing rep we recently hired…Read More→

Thank you again for providing us with a great training experience during your visit. I know your suggestions will help me become a more successful broker and I can't wait to inform you when I make my "first $100,000!" I look forward to receiving information on Foot Locker’s new shoe…Read More→

The training you provided N3 related to business development, real estate negotiation and leasing was amazing. I appreciate the fact that you listened to what we needed and customized your program since we have a different business model. Everyone who attended told me they were glad we did it and…Read More→

Since I began working with Beth I have seen an increase in my ability, my contacts, and.........MY REVENUE! Beth's greatest assets in coaching is her genuine and earnest desire to help her clients achieve their goals.  She has shared her 30+ years of experience to help me replicate her successes and…Read More→

“Wow”, “Passionate”, Lives what she preaches”, these are just a few of the comments I heard after Beth Azor’s presentation on the impact of Social & Digital marketing on Commercial Real Estate during our recent Site Source Retail Broker Conference. Her passion, knowledge & engagement made for a thrilling presentation.…Read More→

We are so pleased that we hired Beth to work with our team! Spending the day with Beth will generate pages of notes for future reference but I wrote down two words at the top of my notes: Strategic and Unique. Beth spends the day teaching your team how to…Read More→

I can't thank you enough for sharing your wisdom and talents so generously. Your seminar was the best investment I could make in time and money. You gave so much more then was necessary or expected. Most of all, you inspired us to match your tenacity and determination.

Our company has an annual conference that we refer to as The Shopping Center Group University where we come together for a few days of education and inspiration in a format that includes general sessions and breakout sessions by specialty. At this year's University, we were thrilled to have Beth…Read More→

I wanted to thank you for your presentation last week. It was refreshing to go to that type of seminar and be engaged rather than worrying about the calls or deals that were backing up. It is obvious you do what we do- probably just more diligently! Many of the…Read More→

I was getting my fair dose of canvassing karma today and thought of you!! Leads were tough to come by in the morning but I stuck with it and hit my stride as the day went on; canvassing Karma kept me motivated. I wanted to thank you again for all that…Read More→

I hired Beth to provide sales training for our group. Prior to our meeting, Beth took the time to learn about the team members so that she could make the most of our session and train to the individuals’ strengths and weaknesses. Beth did an amazing job helping us set…Read More→

Beth, I just wanted to take this opportunity to thank you for spending the day with myself and our team. You were engaging from beginning to end and gave us a lot of insight in taking different approaches to achieve and surpass our goals. I'm hopeful we will be able…Read More→

I just wanted to take the time to say thank you for all the new lessons I learned these last two days in your workshop. There was so many nuggets I was able to take away and that I have already started applying immediately. The first day was packed with…Read More→

Thank you so much for taking the time to help rookies like me become successful in this tough business. I wanted you to know that I thoroughly enjoyed every aspect of your session and I feel much more confident out in the field now, so thank you. I am giving…Read More→

Training with Beth was a great experience. I am relatively new to retail leasing and her knowledge of how to get imbedded into markets and manufacture deals where there seem to be none will prove to be invaluable in my future. Not only was her approach seemingly simple, but it…Read More→

Training with Beth Azor is like getting an advanced degree in real estate. It's a crash course in real world, hands-on leasing. She teaches you everything she can in a well-paced organized manner. Training was intense, but my personal growth in knowledge about real estate was exponential. Also, in my…Read More→

I can't speak highly enough about your canvassing course. I definitely walked out of your course with many effective strategies regarding canvassing, time management and communication that I have already implemented and will continue to implement going forward in my career. Your passion for real estate kept the course fun…Read More→

Beth's no-nonsense approach to canvassing and prospecting is applicable to rookies and vets alike. There is no secret trick or "hack", just getting out there and putting in the time and effort. As brokers, we say that our time is our most precious commodity and the same is true for…Read More→

I knew Beth had been very successful in helping emerging brokers in the retail sector become top producers with strong canvassing skills. I wanted to accelerate the learning curve for our emerging brokers at Blanca Commercial Real Estate and immediately reached out to Beth. She has successful client outreach and…Read More→

Today’s Shopping Center challenges require Real Estate professionals that have a higher level of experience than in the past and innovative thinking to stay relevant.  Beth delivers on both counts.

When my son was graduating from college and looking to pursue a career in real estate, Beth gave him an opportunity as an intern with her company. Through this internship, not only did he develop the skills necessary to succeed in this competitive industry but Beth also put him into…Read More→

I have had the honor and pleasure to know Ms. Beth Azor for over seven years. We met when she was the President of Terranova Corporation, and to say that I was impressed with her intimate knowledge of the South Florida Retail Leasing Market would be an understatement. Since then,…Read More→

We are extremely pleased with Beth's consultation services. She is responsive, works quickly, and provides excellent feedback and insights. Beth evaluated our South Florida strip center and its commercial neighborhood, helped us maneuver through a broker interview process, and coached us on negotiations with various prospects. Her breadth of knowledge…Read More→

I’ve been a professional in real estate for 35 years. As for a virtual class and getting a replay of the top seminar as a webinar on CRE Leasing is a Blessing! There are no words to express the value that Beth brings, other then it’s over the top! Her…Read More→

Beth your webinars have been a tremendous value to our team, in each session, we have seen full, thought-provoking engagement and immediate implementation of your tools and strategies by our entire team.

I often dread going to these types of things – I find that they aren't that useful and/or are repetitive. This workshop was definitely not that. I learned a ton of great information and can't wait to start trying out new tactics. Thanks!

I wanted to let you know that I had the best canvassing week EVER last week! I was prospecting specially for a barber shop, beauty supply and medical office, all of which I have as former tenants at my center. I canvassed 5 barber shops and 2 of them viewed…Read More→

Just wanted to tell you it was a pleasure meeting you yesterday. Thanks for coming to do your seminar at Urban Edge. I definitely took away some items I am going to incorporate, like thinking about my tenant’s perspective in the negotiation and incorporating some personal touches so that people…Read More→

Beth spoke at our Leasing Symposium to kick-off ICSC RECon in Las Vegas. This annual event recognizes the top leasing professionals in the industry. Beth impressed everyone in the room! Her fresh ideas and insightful coaching captured the attention of all in attendance.   Since the meeting, many of our leasing…Read More→

Thank you again for your seminar.  It is easily one of the best I’ve attended.  Real world advice to help me continue to improve and not “coast”

Beth's training program has become a critical component in the success of our new leasing agents. She is able to provide them with a solid foundation in all aspects of leasing, along with a set of tools that will benefit them throughout their careers. We have seen that those agents…Read More→

Beth Azor, thank you. Many of the techniques and ideas you gave me in your Rockstar training have inspired me to improve and continue to grow in my career. You and Debbie Harms are remarkable leaders in our industry and I'm lucky to know you both and call you my…Read More→

Beth- Friday was a hectic day for me so I wanted to reach out to you and say thanks. I've received a ton of positive feedback from the agents...Fred, Andy Schneider, Justin Earl, Trevor, Erin Majors all had wonderful things to say about you. I'm sure I’ll hear more on…Read More→

I attended your session at the Atlanta ICSC on using Facebook and Linked In for canvassing and have already used your ideas with some great results! I have a proposal out to one retailer now that I think will wind up going to lease. So thank you very much for the…Read More→

Beth, I just wanted to let you know I had a wonderful time in your "Rookie to Rockstar" class. You taught me tricks I never would have thought of, or not at least for a few years. The passion you show for real estate, and especially canvassing, is incredibly addicting.…Read More→

No Matter What We Think Or Feel, We Are Never Too Old To Learn From Others & Our Peers! I want to Thank Beth Azor for her phenomenal and engaging presentation at our Site Source Retail Broker Network Annual Meeting! I owe this, my first post to her, after listening…Read More→

Thanks for the incredible training yesterday! I have already started taking massive action for my business by setting up Google alerts for all my markets and locking in a slot for the next chamber of commerce meeting! I now feel truly empowered to attain Rockstar status with all the tool…Read More→

While my wife and I combined share over sixty years' experience in commercial real estate, we sought Beth's assistance when our son, who recently graduated from college, expressed an interest in the field here in South Florida. While Beth's real estate experience is extensive, her real passion is the training…Read More→

Just a quick note to thank you for the great presentation you put on for us this past summer in Park City, Utah. After doing office and retail leasing for over 30 years, it is rare that a training program regarding Leasing and our industry, can keep my attention; however,…Read More→

Our office was so impressed by all of the information and additional tips that you gave to us on how to approach the market and deal with situations from a new perspective. You kept everyone completely focused for over seven hours which is not an easy task. When you left,…Read More→

I had the opportunity to see Beth's presentation for the first time last week at the ICSC North Florida Idea Exchange. It was outstanding. I would advise anyone (Landlords, Leasing Agents or Investment Sales Brokers) to study under her.

I’ve been following your pods, vids and reading your books…You really are a badass. You are adding great value to our industry particularly to the younger crowd and the older crowd that needs to reinvent themselves!  You are real which TOTALLY resonates with me and I’m sure others.  Keep shaking…Read More→

One of if not the most effective speaker, presentation I have participated in during my entire real estate career. If you have shopping center space that needs to be leased, then you MUST, I repeat MUST pay yourself first by working with Beth. Her experience, understanding of our industry, the…Read More→

Beth Azor is definitely the Canvassing Queen! She is direct, knowledgeable and extremely witty. I have been in the leasing world for over 10 years. I have always been somewhat soft on the canvassing and have always felt it struggle and a chore. After spending two days with her and…Read More→

Taking this course was a turning point in my career. I have read all of Beth's books, but this takes it to the next level. You have live Zoom calls with Beth that provide expert coaching. From the very first assignment in the course, my skills and outreach improved 10X.…Read More→

Your leasing strategies workshop is the ultimate 'how to' guide to becoming a rockstar leasing agent!.

Your presentation was one of my favorite. Learned a lot, energized and inspired! I was in three days of break out sessions, 12 or so in total... yours was one of the BEST!

Beth recently completed a one day training program for our leasing team. Everyone came out of the program enthusiastic and thinking more creatively about how to lease space in our centers. Beth’s creativity and experience provided our staff with often unique but practical ideas for how to canvass and develop…Read More→

I just wanted to thank you again for coming in and spending time with our team. The feedback has been great – everyone enjoyed the insights, thoughts, and ideas. And most importantly, you were very engaging and communicate your ideas and stories through real-life experience that we can relate to.…Read More→

I just wanted to let you know that your training day was the most educational day I have ever had regarding the leasing industry. I’m on a mission to bring you back for more.

We were thrilled to have Beth talk to our team about the best practices of prospecting on Facebook. Our leasing reps were getting feedback from prospects DURING THE WEBINAR! The best thing about having Beth do this, and other training sessions that she has done with our team, is that…Read More→

Beth brings a fresh and innovative perspective to her workshops and has the ability to extract thought provoking ideas from team members. These workshops provide a new perspective when dealing with today's leasing challenges.

Beth is fantastic and very open to share her years of experience, knowledge, resources, answer all your questions and make herself available at any time. Having the connection to someone of her caliber is priceless!!

I'm new to the industry and I can honestly say Beth's workshop has been the most beneficial thing for me thus far. She gave me a much better understanding on what to look for and how to draw tenants using that knowledge. She ingrained in me that knowledge is power…Read More→

I very much enjoyed my time with you in our SE leasing workshop. Being in property management, it is very helpful to understand the leasing side of the business. Because as everyone knows, once the lease is signed, PM has to be the ones to honor and enforce the stipulations…Read More→

Beth, On behalf of ICSC and Equity One Inc., we would like to thank you for being our speaker for the morning session at the 2011 Idea Exchange Program in Hollywood, Florida. Several committee and ICSC members have called me to say they loved your topic, "Rookie to Rock Star."…Read More→

In August of 2009 I was tasked with leasing a shopping center that had fallen to 25% occupancy in a very tough market. In October, I took Beth's leasing seminar and she actually accompanied me on multiple canvassing trips. I have no doubt that the tips and tools I learned…Read More→

Beth, your presentation and educational sessions were invigorating and enlightening. As I am entering my 27th year of deal making, I have become overwhelmed and in a reactive mode. I have a goal to engineer my situation to allow me the time to be pro-active and much of what you…Read More→

Beth was our speaker for the morning General Session at the 2011 ICSC South Florida IDEA Exchange. One word sums it up....WOW!!! From start to finish the program was engaging, interactive, and full of energy. Beth conveyed information, strategies and tips with such enthusiasm. I have employed many her recommendations…Read More→

Thank you so much for working with our firm again as your services have been such as asset to our firm. While they have been intense, you have made it extremely enjoyable for everyone, and we look forward to working with you again soon. We are seeing immediate, positive results…Read More→

I just wanted to thank you again for the fantastic canvassing workshop on Tuesday. I feel like I learned a great deal. Being reminded of basic (but oh so important) skills associated with the day-to-day tasks that are a part of every leasing person's day had a very empowering effect…Read More→

It was a pleasure meeting you at the RBN event on the Sunday of the show. I really enjoyed your forward thinking presentation, encouraging brokers nationwide to take unorthodox, thoughtful approaches when striving to connect with decision makers. I look forward to keeping in touch and wish you continued success…Read More→

The training you provided N3 related to business development, real estate negotiation and leasing was amazing...Everyone who attended told me they were glad we did it and it was the best training they received in our company's 8-year history.

Beth Azor is a treasure... Her approach is fun and the skills as well as insight are 110% applicable. This woman walks the walk, talks the talk and is truly a master in our industry.

I hope you are doing well. This morning on my way to work I listened to Chris Ressa's podcast with your CanesWear story. It was my first time listening to the podcast and thought the story was great. I really enjoyed hearing how you got creative to make the deal…Read More→

Hi fellow bootcampers! Just letting everyone know that canvassing karma is absolutely for real - not only did I get one counter back on an LOI that I was waiting on, but 2! This all happened Wednesday afternoon while canvassing the streets of Orlando. Beth - you are the greatest!…Read More→

Thank you again for the allowing me to attend your session yesterday. Having gotten the chance to go back through and read my notes, the tips you gave were priceless. I truly feel as though when I enter the work force, I will be able to use my time effectively…Read More→

We hired Beth to recruit and train a group of rookie leasing agents to join our experienced team. Beth is an expert at identifying the qualities that make leasing agents successful. Her training program is intense and when the agents join our team, they are ready to hit the ground…Read More→

Thank you so much for your presentation last week at ICSC Miami. I found your class to be the best of all the ones that I attended and my only complaint for the survey was that it wasn’t long enough. I think there was so much you could have told…Read More→

I enjoyed the small portion I was able to sit in on. More importantly, I had the chance to touch base with two of the agents and they were very positive and re-energized. They are debriefing as a team over a beer right now, so I look forward to hearing…Read More→

First I will begin by saying that Beth has unmatched passion, enthusiasm, and creativity. But that’s only the beginning as that’s only a few of her amazing qualities that come shining out through her upbeat, always positive demeanor. Her attention to detail is next level, however, it goes without saying…Read More→