The 2018 Rockstar Book Club starts in January!

Mark your calendars for Beth’s Rockstar Book Club!

  • February 23: Investing in Retail Properties by Gary D. Rappaport (Author will be on the call to answer questions)
  • March 23: Crushing It!: How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too by Gary Vaynerchuk 
  • April 20: Setting the Table: The Transforming Power of Hospitality in Business by Danny Meyer
  • May 25: Thank you for Being Late: An Optimist’s Guide to Thriving in the Age of Accelerations by Thomas L. Friedman

The calls will be held on the above dates, from 11:30am to 12:30pm. Call in information will be as follows:

Phone #: 1-712-775-8968
Conference Code: 872727


Upcoming events & opportunities to meet with Beth:


Rockstar to Superstar Leasing & Canvassing Workshop

Next Event Date: April 18, 2018
(additional dates available below)

Regus/OfficeSuites Plus
950 South Pine Island Road
Suite A-150
Plantation, Florida 33324

Rockstar to Superstar Leasing Agent Program: An Intensive Leasing & Canvassing Bootcamp That Will Teach You How To Go From Rockstar to Superstar in No Time Flat!

Beth Azor has been in the commercial real estate industry for over 30 years. She owns her own shopping centers and leases every day. She deals with what you do on a daily basis. In the last 18 months, she has done deals with Walmart, Aldi, Ross Dress For Less, Verizon Wireless, Starbucks, Kirkland’s, Amscot, Casual Male DXL, Blaze Pizza, Mission BBQ, Select Comfort and more. She understands co-tenancy, kick-outs, and exclusives.

While you may have been in sales workshops or seminars before, this one is different. It’s different because Beth doesn’t just “talk the talk”, she also “walks the walk”!

You’ll experience first hand:

  • How to Build a Pipeline of Prospects who Want To Be in Your Center
  • Canvassing Strategies that Yield Results
  • How To Make Cold Calling Fun and PRODUCTIVE
  • How to Call on Nationals (a Checklist of 10 things you must do, say and ask), what to say and when to say it.
  • 5 Ways to Get Inside Your Prospect’s Head
  • The fastest way to Become Your Prospect’s Solution
  • And much more…

The day is spent in the classroom learning all the ins and outs of commercial leasing. There is an optional half day on the following day you can spend on the streets with Beth, putting what you’ve learned on the first day into practice! The program includes lunch on the first day.

If you choose, part of this workshop can also include actual canvassing in the market! Beth will take you by the hand and show you how she gets mom & pop retailers to say ‘YES’!.

April 18, 2018
July 18, 2018
October 9, 2018

What They're Saying About Beth

Bryan S. Cohen

Our office was so impressed by all of the information and additional tips that you gave to us on how to approach the market and deal with situations from a new perspective. You kept everyone completely focused for over seven hours which is not an easy task. When you left, everyone said that they knew it was going to be informative, but had no idea that it was going to be as helpful as it was and they cannot stop talking about how impressive you are as a person and trainer. We will be hiring you to come back as a consultant on a more frequent basis in the near future!

Bryan S. Cohen
President, Cohen Commercial Realty, Inc.
Andrew Fisch

In August of 2009 I was tasked with leasing a shopping center that had fallen to 25% occupancy in a very tough market. In October, I took Beth’s leasing seminar and she actually accompanied me on multiple canvassing trips. I have no doubt that the tips and tools I learned from Beth have helped me turn that property around. Not only are we now at 65% occupancy with multiple deals in the works, but I have built up a pipeline of prospects to KEEP the center stable and occupied for years to come!

Andrew Fisch
Leasing & Management, RK Centers
David F. Birnbrey

Our company has an annual conference that we refer to as The Shopping Center Group University where we come together for a few days of education and inspiration in a format that includes general sessions and breakout sessions by specialty. At this year’s University, we were thrilled to have Beth as our keynote presenter for our leasing people and the impact she made was immense. Covering topics from the “often dreaded” canvassing to lease negotiation, her presentation was instructive, lively and fun. Her keen understanding of the industry, coupled with her enthusiasm and positive approach motivated our associates to comprehend and appreciate the “best practices” of leasing. The session allowed the attendees to revisit the basics and come away with a renewed commitment to provide the best service to our clients. Beth successfully helped us reinforce our message to our people to continue to “Exceed Expectations and simply, be the Best”

David F. Birnbrey
Chairman Of The Board/Co-CEO, The Shopping Center Group
Constance M Zimmer

Your workshop taught me more about leasing in one day that I thought possible.

Constance M Zimmer
Leasing / Marketing Coordinator, DeBartolo Development
Workshop Attendee

I’m new to the industry and I can honestly say Beth’s workshop has been the most beneficial thing for me thus far. She gave me a much better understanding on what to look for and how to draw tenants using that knowledge. She ingrained in me that knowledge is power and with hard work and persistence, that success will come. One thing I never thought of before, but could be very valuable to anyone, is that she told us to use all resources to our advantage (Yelp, “best of’s”, South Florida business Journal, advertising, = $$$) Above all, LET THE TENANT SAY NO, NEVER SAY NO FOR THE TENANT.

Workshop Attendee
September 2015

I very much enjoyed my time with you in our SE leasing workshop. Being in property management, it is very helpful to understand the leasing side of the business. Because as everyone knows, once the lease is signed, PM has to be the ones to honor and enforce the stipulations that leasing outlined. I would recommend your workshop to everyone in the company, from principals to maintenance.

Retail Team Member
James Davis

Beth brings a fresh and innovative perspective to her workshops and has the ability to extract thought provoking ideas from team members. These workshops provide a new perspective when dealing with today’s leasing challenges.

James Davis
Managing Director National Leasing, Centennial Real Estate
Chris Bartholomew

Beth’s training program has become a critical component in the success of our new leasing agents. She is able to provide them with a solid foundation in all aspects of leasing, along with a set of tools that will benefit them throughout their careers. We have seen that those agents who have taken part in her training are able to ramp-up quicker and produce more income for the company.

Chris Bartholomew
Vice President Asset Management, Ramco-Gershenson
Rose Chiang

It was so great to meet you at ICSC JTR school. Your enthusiasm, experience, and passion really inspired me. I feel like I’m ready to jump in to my new leasing role. Thank you so much for sharing your knowledge with us.

Rose Chiang
Manager Leasing Finance, Westfield
Mark Worley

Your presentation and time in the field exceeded our expectations. It was a great refresher course to our senior guys(myself included) but more importantly a perfect day for the newbies that we have recently hired at RCG. I look forward to receiving your thoughts on the Team as a whole. I am also anxious to get your individual thoughts on the surveys and field time with the agents.

Mark Worley
President/Chief Operating Officer, RCG Ventures LLC