Tell EVERYONE What You’re Looking For

This might sound obvious, but you’d be shocked how many leasing agents keep their vacancies to themselves like it’s classified info. Spoiler alert: It’s not. Rockstars treat everyone as a […]

Use the ‘Top 5 Uses’ Form to Power Your Prospecting

You’ve done the homework—your market study’s solid, you’ve toured your vacancies, checked your exclusives, and you’re knee-deep in lease lingo. Now it’s time for the fun part: prospecting with purpose. […]

Let Demographics Drive Your Strategy

After you’ve walked your property and completed your market study, it’s time to zoom out and ask: Who lives, works, and shops here? Because no matter how beautiful the space […]

Do a Physical Audit of Your Property

Before you decide which tenant to put where, you need to know exactly what you’re working with—and that means it’s time for a physical audit of your property. This is […]

Meet the Tenants (Yes, All of Them!)

You’ve done your market study. You’re reading your leases. Now it’s time to get to know your most important resource—your tenants. Visit every business in your center. Eat at the […]

Keep Up—It’ll Keep You at the Top

Congrats on finishing your first market study! Now… keep it going. Because guess what? The market already changed while you were reading this. A market study is never “done”—it’s a […]

Organize Your Intel Like a Rockstar

You’ve done the boots-on-the-ground market recon—now it’s time to organize all that golden intel into a proper market study. And no, scribbles in a notebook don’t count. Start by building […]