Mirror Before You Move
Beth Azor
January 12, 2026
You’ve asked the questions, done the listening, and now it’s time to show your prospect that you get it. Before you pitch a space or schedule a tour, mirror back
Beth in the News
Beth has been featured in a number of publications. Check out those publications below.
If you’d like to feature Beth in your publication, please contact her directly by clicking here.
Daily Business Review | March 2021
South Florida Business & Wealth | February 2021
South Florida Business Journal | February 2021
Miami Herald | January 2020
Shopping Center Business | May 2019
South Florida Business Journal | April 2019
You’ve asked the questions, done the listening, and now it’s time to show your prospect that you get it. Before you pitch a space or schedule a tour, mirror back
Smart leasing agents know that strong tenant revenues lead to a thriving shopping center. More successful tenants mean more traffic, stronger synergy, and easier leasing. Even if you’re not in
If you’re coming from a commission-only sales job, you already understand the financial risk. But if this is your first role—or you’re transitioning from a salaried job—you need to know:
The best way to learn this job is to do the job—and a great mentor can help you do it better, sooner. Ideally, you’ve already been paired with a successful
Let’s set a realistic income goal and reverse-engineer your plan to hit it. Say your target is $45,000 in year 2. With an average commission of $3,000 per lease, you’ll
In every negotiation, remember this simple rule: if you give something, get something in return. Even if it feels lopsided, both parties are equally invested in reaching an agreement—and no
Beth Azor, thank you. Many of the techniques and ideas you gave me in your Rockstar training have inspired me to improve and continue to grow in my career. You and Debbie Harms are remarkable leaders in our industry and I'm lucky to know you both and call you my friends.
After seeing Beth present in Las Vegas, we engaged her coaching services. She has provided insight, to both new and seasoned leasing broker, which results in increased revenue, deal flow, and better service to our clients. I cannot overstate the value she created for us.
I attended your session at the Atlanta ICSC on using Facebook and Linked In for canvassing and have already used your ideas with some great results! I have a proposal out to one retailer now that I think will wind up going to lease. So thank you very much for the great ideas! I've attended your sessions at other ICSC meetings and always get at least one or two great ideas!
I've attended many such leasing seminars and taught several more for the ICSC at both Wharton and The Kellogg Center and this was the most productive. Even for a crusty old broker like me with 43 years of experience it was possible to garner some new tips. Keep up the good work and thanks for visiting with us at INLAND!
Thank you again for coming in and working with our team. As great as your reputation is, I was not expecting to learn as much as I did. Your canvassing tips were basic and brilliant, but your macro ideas for increasing value in shopping centers were extremely insightful and helpful. Our managing partners were energized by your "back to the basics" approach. I expect to evaluate future acquisitions with a new appreciation for powerful local tenants. I look forward to watching your strategies get implemented in our firm, and expect to work with you more in the future.
One of if not the most effective speaker, presentation I have participated in during my entire real estate career. If you have shopping center space that needs to be leased, then you MUST, I repeat MUST pay yourself first by working with Beth. Her experience, understanding of our industry, the challenges and opportunities is well synthesized in her presentation. Best yet, the results are immediate — the enthusiasm, energy and excitement to take advantage of everything Beth discusses is electrifying throughout our entire leasing team, top down.!
Beth has established a reputation for “giving back” and creating a legacy of helping others. To support this mission, she offers a wealth of FREE resources for individuals in the retail leasing industry, whether you’re a newcomer or a seasoned professional. Her collection includes case studies from her nearly 40 years of experience, providing practical insights and guidance. With Beth’s resources, you’ll gain valuable tools to navigate the complexities of retail leasing and achieve your professional goals.
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We promise, no spam. Just great content.