If you’re in leasing and not on social media—or worse, using it wrong—you’re missing a major opportunity. Social media is no longer optional. It’s the required reading of our business. Connections are one of the most valuable currencies in real estate. Social media is how you build, expand, and nurture that currency—faster and easier than anything else. It’s networking on steroids. Use it to: But don’t misuse it. Social media is not for: ROCKSTAR TIP: Don’t hand your social media off to a junior staffer. People can spot fake posts from a mile away. Your content should sound like you. Ask for help if needed, but your voice matters. Be real, be present, and be visible. Social media is your modern-day megaphone—use it wisely.

Here’s a question I ask all the time: What’s more important—knowing people or being known? Answer: Being known. Every time. Right now, in your own market, there are hundreds of business owners who need your expertise and don’t even know you exist. That’s on you to fix. Start saying yes. Yes to volunteering at church or synagogue. Yes to that casual networking happy hour. Yes to helping organize an alumni event. Yes to anything that gets you in front of people—and makes you known. And here’s a no-brainer: Join your local Chamber of Commerce. About 10% of their members pay rent to landlords, yet leasing pros are almost never in the room. Why? That’s 30+ potential tenants in a 300-member group—and likely just one leasing agent. I’ll take those odds any day. So get active. Be seen. Be known. That’s how Rockstars grow their networks—and their deal flow.

If you’re serious about growing your leasing career, you’ve got to be where the action is—ICSC events. These are your best shot at meeting the people who can move your deals and your career forward. Start local. Local and regional ICSC events are low-cost, low-pressure, and full of opportunity. Aim to meet 20 new people per event. These connections are gold, and they’re how Rockstars build their “who knows you” game. National ICSC events? Yes, they’re bigger and pricier—but totally worth it. This is where you’ll find reps from the major retailers, top investors, key lenders, and high-level brokers. Even two or three solid meetings can change your entire year. Rockstar prep includes: Set a big goal—meet 50 new people per day. Can’t hit it? Even half that is huge. And don’t forget to follow up. Send hand-written thank-you notes. Not emails. That one move will separate you from 99% of the pack. Show up, plan smart, work the room, and follow through. That’s how Rockstars fish where the fish are biting.

This might sound obvious, but you’d be shocked how many leasing agents keep their vacancies to themselves like it’s classified info. Spoiler alert: It’s not. Rockstars treat everyone as a potential lead—or someone who knows one. So shout it from the rooftops:📣 Tell your friends.📣 Tell your family.📣 Tell your barista, your book club, your golf foursome, your Uber driver.📣 Post it on Facebook (yes, right between the vacation pics and sourdough starters). I’ve leased space from a conversation at church, on the bleachers at a little league game, even at the grocery store. But none of that would’ve happened if I hadn’t shared what I was looking for. So make it a habit: know your Top 5 Uses and talk about them. Everywhere. And if someone sends you a lead?✅ Follow up (immediately!)✅ Follow back with your friend—and show your appreciation. A simple thank you text, coffee gift card, or shoutout goes a long way. Deals are hiding in plain sight—you just have to let people know what you’re looking for. Let the world help you lease! 💥