Let’s be clear – the goal of canvassing is to start the conversation. That’s it. And the job of your flyer? To continue the conversation after you walk out the door.
A great flyer isn’t just a piece of paper. It’s a non-threatening, empowering little marketing machine that helps your prospect self-select whether you might be a fit for their next location. And believe me, it works way better than a lonely little business card.
Start with a strong opener: “Hi, I lease six centers in the area…” (and hand them the flyer) “…What are your expansion plans?” Now they’re engaged, and that flyer gives them something real to react to.
Here’s what every Rockstar flyer should include:
- Photos of your property and vacancies (bonus points for 2nd gen space!)
- A map of your market
- Demographic highlights like traffic counts and daytime population
- Logos of nearby anchors and key neighborhood landmarks
- Specific availability details: hood size, amp service, ceiling height, grease trap specs—don’t hold back!
Important: DO NOT list the rent. That part of the convo comes later.
And don’t stress about the design. Use tools like Canva or Fiverr to make it look great without losing hours of your time. You’re a leasing agent, not a graphic designer.
A flyer should work for you, even after you’ve left the store.
So, get out there, and hand out something that opens doors and conversations.