Fish Where the Fish Are Biting—Get to ICSC Events

If you’re serious about growing your leasing career, you’ve got to be where the action is—ICSC events. These are your best shot at meeting the people who can move your deals and your career forward.

Start local. Local and regional ICSC events are low-cost, low-pressure, and full of opportunity. Aim to meet 20 new people per event. These connections are gold, and they’re how Rockstars build their “who knows you” game.

National ICSC events? Yes, they’re bigger and pricier—but totally worth it. This is where you’ll find reps from the major retailers, top investors, key lenders, and high-level brokers. Even two or three solid meetings can change your entire year.

Rockstar prep includes:

  • Planning your schedule in advance
  • Setting up all your meetings before you arrive
  • Sending personalized outreach—no email blasts
  • Talking to strangers (yes, even in the airport)
  • Avoiding your usual crowd—expand your circle!

Set a big goal—meet 50 new people per day. Can’t hit it? Even half that is huge.

And don’t forget to follow up. Send hand-written thank-you notes. Not emails. That one move will separate you from 99% of the pack.

Show up, plan smart, work the room, and follow through. That’s how Rockstars fish where the fish are biting.

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