Leasing Tip of the Day: How to Keep Your Market Study Fresh

Staying at the Top: How to Keep Your Market Study Relevant

Markets change, and they change fast. Your market might have shifted even before your first market study draft finished printing, and your market study needs to reflect those changes.

The Importance of Up-to-Date Intel

You might be saying, “Beth, isn’t this a lot of work before even selling anything?” I understand the concern but without current market intelligence, you’re essentially flying blind. To help you keep your market study on autopilot, here are a few of the things I do to stay on top of all the changes:

  1. Stay Informed Locally: Subscribe to and read community papers and local magazines in your market. Reading the print versions contains valuable advertisements that tell you who’s active in the market. If you have any doubts, check out my IG stories. I’m always posting on the things I see in the newspaper.
  2. Watch for Direct Mail Offers: Open up all Valpaks and direct mail offers. These will provide insights into who’s selling something in your market. If you’re in a different geographic area, you can ask one of your tenants to keep an eye on these for you.
  3. Set Up Google Alerts: Create Google Alerts with keywords related to your city, your properties, major employers, competitors, local hospitals, universities, and your top three tenants or prospects. Look for news about expansions, new apartments, construction, local anchor store changes, and more.

Using Market Intel to Your Advantage

This market intelligence is like having ‘inside’ information. It keeps your market study organic and helps your prospects or tenants improve their bottom line. You’ll know the rent and incentives you should be offering, and you can adjust based on factors like stronger anchors, co-tenants, street visibility, and parking.

 

Happy Leasing!

Share

Blog Comments

Leave a Comment

Your email address will not be published. Required fields are marked *

More Posts

Help Your Tenants Succeed

Smart leasing agents know that strong tenant revenues lead to a thriving shopping center. More successful tenants mean more traffic, stronger synergy, and easier leasing. Even if you’re not in marketing or property management, here’s how you can support your tenants: Rockstars don’t wait for someone else to market the center. They pitch in, build relationships with tenants, and help turn their locations into community destinations.

Read More

Considering Retail Leasing? Read This First.

If you’re coming from a commission-only sales job, you already understand the financial risk. But if this is your first role—or you’re transitioning from a salaried job—you need to know: Retail leasing is a long game. Commercial real estate has a much longer deal cycle than most sales roles. Deals can take 3–12 months to close, and you likely won’t see your first commission check for 4–5 months. Be Smart. Be Ready. Retail leasing can be wildly lucrative, but only if you prepare properly for the ramp-up. Don’t let short-term pressure kill your long-term potential.

Read More

To Succeed Faster, Find a Mentor.

The best way to learn this job is to do the job—and a great mentor can help you do it better, sooner. Ideally, you’ve already been paired with a successful leasing agent to shadow. If not, identify a Rockstar in your office or market who’s willing to pay it forward. No luck? Reach out to your school’s career center—or give me a call: (305) 970-0416. Yes, it’s a real number. Once you’ve found your person, here’s how to get the most from the mentorship: Mentorship isn’t just about learning the business. It’s about building real-world confidence, faster. And Rockstars know—it’s not just what you know, but who helps you learn it.

Read More

Begin With the End in Mind

Let’s set a realistic income goal and reverse-engineer your plan to hit it. Say your target is $45,000 in year 2. With an average commission of $3,000 per lease, you’ll need to close 15 leases this year. Now let’s break it down: Sounds big? It’s totally doable: Pair this formula with consistent qualifying, tracking, and follow-up, and you’ll not only hit your goal—you’ll outperform it. Rockstars know their numbers and work them like a pro.

Read More

Beth's Resources

Beth has established a reputation for “giving back” and creating a legacy of helping others. To support this mission, she offers a wealth of FREE resources for individuals in the retail leasing industry, whether you’re a newcomer or a seasoned professional. Her collection includes case studies from her nearly 40 years of experience, providing practical insights and guidance. With Beth’s resources, you’ll gain valuable tools to navigate the complexities of retail leasing and achieve your professional goals.

E-News

Subscribe to the Beth Azor e-news to stay up to date with commercial real estate trends, events, and expert advice.

We promise, no spam. Just great content.

E-News

Subscribe to the Beth Azor e-news to stay up to date with commercial real estate trends, events, and expert advice.

We promise, no spam. Just great content.