Leasing Tip of the Day: Turning Hard-to-Lease Spaces into Hot Properties

Finding innovative ways to fill those hard-to-fill spaces can often seem like an uphill battle. Yet, with the right mix of creativity and strategy, transforming these vacancies into vibrant, leased spaces is entirely achievable.

Here are some fresh approaches to breathe new life into your prospecting efforts and uncover opportunities you might have previously overlooked.

#1 – Revisiting conversations with current tenants can unlock valuable recommendations for potential new occupants, offering insights into who might complement the existing tenant mix. Incentivizing these tenants with perks, such as a month of free rent for successful referrals, can significantly boost participation and lead generation.

#2 – Tap into your network of vendors—from attorneys to landscapers—can yield unexpected prospects. These professionals are often in the know about businesses looking to expand or relocate, making them an excellent resource for leads.

#3 – Explore local events like festivals, food truck gatherings, and flea markets can also uncover emerging brands and businesses ready to transition from temporary stalls to permanent storefronts. Similarly, perusing the print ads in community newspapers can reveal businesses with the financial stability and ambition to expand, indicated by their investment in advertising.

#4 – Always be on the lookout! A chance encounter, a parked van with a business name, or a casual conversation can unveil a prospect ready to take the next step in their business journey.

You have so many options, you just have to keep looking! Happy Leasing!

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Beth has established a reputation for “giving back” and creating a legacy of helping others. To support this mission, she offers a wealth of FREE resources for individuals in the retail leasing industry, whether you’re a newcomer or a seasoned professional. Her collection includes case studies from her nearly 40 years of experience, providing practical insights and guidance. With Beth’s resources, you’ll gain valuable tools to navigate the complexities of retail leasing and achieve your professional goals.

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