Why Qualifying Matters

Rockstar Pop Quiz

  1. How many vacancies do you have right now?
  2. How many call-ins are you getting each week?
  3. How many of those are actually qualified?

Reminder:
In my world, a prospect is only qualified if:
✔️ They have multiple locations
✔️ They have cash on hand


Why Qualifying Matters

Call-ins from your leasing signs? Only 0.05% will be truly viable.
That means 99.95% are time-wasters if you don’t qualify them properly.

Let’s do the math:

  • 15 leads/week × 20 minutes each = 5 hours/week chasing dead ends
  • Instead: Spend just 10 focused minutes up front asking the right questions about their business history, current revenues, funding plan, and expansion goals.

Doing this will save you over 100 hours per year — time you can use to canvass and close real deals.


Rockstar Rule

Don’t chase your tail. Qualify first.
It’ll make your job easier, your income higher, and your pipeline stronger.

Want a plug-and-play call-in sheet to make this easier? Just say the word.

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Beth's Resources

Beth has established a reputation for “giving back” and creating a legacy of helping others. To support this mission, she offers a wealth of FREE resources for individuals in the retail leasing industry, whether you’re a newcomer or a seasoned professional. Her collection includes case studies from her nearly 40 years of experience, providing practical insights and guidance. With Beth’s resources, you’ll gain valuable tools to navigate the complexities of retail leasing and achieve your professional goals.

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