Partner Up with the Residential Rockstar

Want the inside scoop on who’s opening, expanding, or quietly crushing it in a small town? Hook up with the top residential real estate agent. No joke—they’re the unsung heroes of market intel.

In markets under 150,000 people, residential agents often are the community. They know the businesses, the buzz, and sometimes… they’re married to the mayor!

Here’s how to make the magic happen:
Identify the top residential agent in town.
✅ Take them to coffee and let them know you’ll pay a referral fee—about $0.50 per square foot is fair in most markets.
Make it EASY. Tell them: “You bring me the lead, I’ll do the deal—and you still get paid.”

Yes, residential agents speak a different real estate language, but with the right approach, this partnership can be pure gold.

Think about it: they’re out touring with business owners looking for homes… who might also be looking for a space to open their next location. Or they’re selling to investors who want to open something in your center.

So don’t sleep on this! Residential rockstars can help you lease space, grow your network, and stay plugged into the pulse of the market.

Go find your “mayor” and make a new friend today!

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