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Author: Bethazor

TI Is Not a Gift – It’s a Deal-Making Tool

Let’s talk about TI — Tenant Improvement dollars. I’m allergic to it. Sure, I’ve given it. But only when it makes strategic sense. Why? Because when a tenant asks for […]

Visibility, Cleanliness, and Security Are Non-Negotiable

Let’s get one thing straight – traffic drives sales, and sales drive rents. So when I buy a shopping center, my first mission is simple: make it a place customers […]

Leasing Tip of the Day: Call 6-8 Neighborhood Leasing Agents—Make Friends with 3 (At Least!)

After you’ve driven the market and scoped out the regional mall and surrounding centers, it’s time to connect with the people who know the dirt—literally. The Neighborhood Leasing Agents. Think […]

Leasing Tip of the Day: Map Out Your Market Before You Make a Move!

New property? First step—get in your car and hit the streets. I ask all my rookies to do this, and you should too. Why? Because no market study is complete […]

Leasing Tip of the Day: Take a Trip to the Mall!

New property to lease? Before you call a prospect or design a flyer, there’s one thing you MUST do first: go to the mall. Yes, seriously. Even if you’re not […]

Leasing Tip of the Day: Out-of-Market? You STILL Have to Know the Market!

I get it. You can’t exactly swing by your Kansas City shopping center every Tuesday if you’re based in Ft. Myers. But let me be crystal clear: you cannot lease […]

Leasing Tip of the Day: Before You Do Anything—Know Your Market!

Want to know the very first step to being a successful leasing agent? Get in your car and hit the streets. I drive by my properties every single day. Why? […]

Leasing Tip of the Day: Knowledge Beats Chutzpah Every Time

Chutzpah can be great—it can help you pick up the phone, walk into a store, and make that bold ask. But without knowledge to back it up, it can cost […]

Leasing Tip of the Day: Invest in Your #1 Asset—YOU!

If you were a stock, would you invest in yourself? Be honest. Here’s the deal: People who invest just 3% of their income in personal development are more likely to […]

Leasing Tip of the Day: When Nothing’s Working, Keep Going!

Every leasing agent hits a wall at some point. You’re making the calls, pounding the pavement, following up like a pro… and still, nothing. I’ve been there. I once spent […]

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