For the C-Suite

Beth was our speaker for the morning General Session at the 2011 ICSC South Florida IDEA Exchange. One word sums it up….WOW!!! From start to finish the program was engaging, interactive, and full of energy. Beth conveyed information, strategies and tips with such enthusiasm. I have employed many her recommendations in my everyday work. Thank you for sharing your knowledge and experience with me and all of the attendees!!!

While my wife and I combined share over sixty years’ experience in commercial real estate, we sought Beth’s assistance when our son, who recently graduated from college, expressed an interest in the field here in South Florida. While Beth’s real estate experience is extensive, her real passion is the training and mentoring of young professionals and her programs is an excellent way to transition a student from academia to the real world. She provided our son with the practical knowledge necessary to launch a career in real estate. Today Beth continues to communicate, mentor and challenge him. We can’t thank Beth enough for the help she gave our son and us

Beth brought me into commercial real estate in late 2000 while she was President of Terranova Corp. At that time Terranova was known to have the most effective and most intense training for retail leasing agents known to man – only 1 out of 4 prospective agents would make it. During the training she instilled the discipline to use ACT! database (which I still use today), canvassing on a regular basis (which I still do today), lease negotiation tactics (“telling ain’t sellin”, “you have 2 ears and 1 mouth”, “5 no’s to get a yes”, “sending cookies”, “consistent persistence”, “the definition of assume”, etc, etc), and other skills that made me a great retail leasing agent. Not only is she a legend in commercial real estate but she is an awesome person. She is always helping out new people to the industry (especially if they attended FSU) with her mentor-ship and advice. If you hire Beth to help your leasing or development, she will without a doubt increase the production and value of both tremendously.

Second time taking the Rockstar to Superstar Workshop and it was JUST as beneficial. Beth always brings new tips and tricks to the table, and makes sure you aren’t forgetting old methods.

I was getting my fair dose of canvassing karma today and thought of you!! Leads were tough to come by in the morning but I stuck with it and hit my stride as the day went on; canvassing Karma kept me motivated. I wanted to thank you again for all that you taught me. I can only imagine the impact you’ve had on peoples’ careers and the lives you’ve changed because of it. Your passion for the industry has made an impact that extends far beyond real estate, and no I’m not just trying to kiss your a$$!!!

I’m new to the industry and I can honestly say Beth’s workshop has been the most beneficial thing for me thus far. She gave me a much better understanding on what to look for and how to draw tenants using that knowledge. She ingrained in me that knowledge is power and with hard work and persistence, that success will come. One thing I never thought of before, but could be very valuable to anyone, is that she told us to use all resources to our advantage (Yelp, “best of’s”, South Florida business Journal, advertising, = $$$) Above all, LET THE TENANT SAY NO, NEVER SAY NO FOR THE TENANT.

Thank you so much for your presentation last week at ICSC Miami. I found your class to be the best of all the ones that I attended and my only complaint for the survey was that it wasn’t long enough. I think there was so much you could have told us without the time constraints. I plan to put all your techniques to use – as a newbie to this industry, I really need to hone in my skills and use as many best practices as possible. If you are ever in Rochester, NY, please let me know and I’d be happy to take you out for dinner and drinks at one of Wilmorite’s properties to show you our centers.

Thank you for all of the extremely valuable information that you shared with us throughout your Rockstar Workshop last week! You have inspired me to take canvassing to the next level and have given me the tools to do so. I have already started to look at the properties in my current portfolio in new, creative ways that will help me to find the best solutions for my clients. By making sure I am finding those qualified tenants through your numerous tips and looking at centers remembering the two types of tenants that fill a center, I am confident that I am going to be more effective. Thank you for helping me improve as an advisor so that I will someday become a ROCKSTAR!

10/10 would recommend this seminar to anyone in retail leasing. Beth will help you think outside the box and help you reach your goals in an organic way.

I hope you are doing well. This morning on my way to work I listened to Chris Ressa’s podcast with your CanesWear story. It was my first time listening to the podcast and thought the story was great. I really enjoyed hearing how you got creative to make the deal work and the specific details regarding the rent and sales numbers. It was especially interesting since the shopping center is right in my back yard! I love reading all of your tidbits online and continue to find many of your posts informative and inspiring.