Beth’s Blog

Leasing Tip of the Day: The Game-Changing Phrase You Need to Know Remember how I always emphasize the power of confidence in leasing? Well, here's a prime example of that in action: When discussing rent rates with your prospects, always say "the rent is..." instead of "we're asking..." Why? Because the words we choose can make all the difference in how negotiations play out. Think about it: "Giving" someone the…

Leasing Tip of the Day: Why Your Sign Calls Demand Extra Attention Ready to level up your leasing game? Let's do a quick quiz to amp up your prospecting prowess. Question 1: How many empty spaces are lurking in your portfolio? Question 2: How many inbound calls are hitting your line each week? Question 3: Now, out of those calls, how many are truly worth your time? In my world, a…

Leasing Tip of the Day: Ask These Two Qualifying Questions Let's talk about seizing the moment with those 'sign' calls – the prospects who come to you, giving you the upper hand in the conversation. Here's the deal: when you're on that first call, forget the hard sell. It's about understanding their needs, plain and simple. Think of yourself as a matchmaker, not a salesperson. Your goal? Get agreement on what…

Leasing Tip of the Day: Mastering Small Talk Over The Pitch The art of conversation can open doors to numerous opportunities. Let me share a piece of wisdom that has significantly impacted my approach to professional engagements and networking. Inspired by Jia Jiang's journey in "How I Beat Fear and Became Invincible Through 100 Days of Rejection," I've learned the immense value of embracing every encounter with openness and curiosity. In…

Leasing Tip of the Day: Make Fun Part Of The Plan It's easy to find ourselves caught in a web of routine and responsibilities, often overlooking an essential ingredient that can transform our efforts into success: fun. Yes, you read that right—fun is not just a way to lighten our days, but a strategic tool that can enhance our canvassing results. Consider this: what could be more uplifting than having…

Leasing Tip of the Day: Don't Ask This When Canvassing   Walking into a retail store, the first interaction is pivotal. Why do most sales pitches falter at the threshold? It's often the innocuous question, "Is the owner here?" This seemingly benign inquiry sends an unintended message, implying the person you're speaking to isn't significant enough. Imagine being the person behind the counter, your presence diminished by a single question.…

Leasing Tip of the Day: Canvass with a Strategic Plan Stephen Covey's insight, "Goals are pure fantasy unless you have a specific plan to achieve them," is a cornerstone of effective canvassing in commercial real estate. Imagine setting out to pack for an unknown journey - it's both daunting and inefficient. That's canvassing without a clear plan. A robust canvassing strategy isn't just about hitting the streets; it's about strategic…