Beth’s Blog

Leasing Tip of the Day: Don't Ask This When Canvassing   Walking into a retail store, the first interaction is pivotal. Why do most sales pitches falter at the threshold? It's often the innocuous question, "Is the owner here?" This seemingly benign inquiry sends an unintended message, implying the person you're speaking to isn't significant enough. Imagine being the person behind the counter, your presence diminished by a single question.…

Leasing Tip of the Day: Canvass with a Strategic Plan Stephen Covey's insight, "Goals are pure fantasy unless you have a specific plan to achieve them," is a cornerstone of effective canvassing in commercial real estate. Imagine setting out to pack for an unknown journey - it's both daunting and inefficient. That's canvassing without a clear plan. A robust canvassing strategy isn't just about hitting the streets; it's about strategic…

Leasing Tip of the Day: The Canvassing Flyer Isn't Just A Piece of Paper The initial conversation with a potential tenant is just the beginning. That's where the magic of a well-crafted canvassing flyer comes into play. Unlike the fleeting nature of a business card, a great flyer is your key to continuing the conversation long after the initial handshake. Imagine walking into a potential tenant's space, flyer in hand,…

Let's talk about canvassing, the cornerstone of successful retail leasing. It's surprising how many get tangled in the web of overthinking – the best day to canvass, the best time, the weather concerns – sound familiar? Here's a wake-up call: Over 97% of leasing agents are caught in what I call "analysis paralysis." But guess what? More than a third of my tenants come directly from canvassing efforts. So, who's…

Finding innovative ways to fill those hard-to-fill spaces can often seem like an uphill battle. Yet, with the right mix of creativity and strategy, transforming these vacancies into vibrant, leased spaces is entirely achievable. Here are some fresh approaches to breathe new life into your prospecting efforts and uncover opportunities you might have previously overlooked. #1 - Revisiting conversations with current tenants can unlock valuable recommendations for potential new occupants,…

The time-honored technique of canvassing stands unmatched in its effectiveness. The essence of making real, tangible connections in the field cannot be replicated by modern media. It's about hitting the streets, engaging face-to-face with potential tenants, and immersing oneself in the very fabric of the community you aim to serve. My approach involves integrating canvassing into my weekly schedule, aiming for a mix of quantitative goals and qualitative discoveries. The…

In retail leasing, not leveraging Facebook for prospecting is akin to leaving money on the table. After 33 years in the industry, I can assert without a shadow of a doubt: Facebook is not just an option for prospecting; it's essential. The platform's astonishing 33% response rate within 24 hours is unparalleled. Ask yourself, where else have you seen such efficiency? The answer is simple: nowhere! Facebook's magic lies in…

In today's fast-paced business world, you can't afford to miss out on the incredible opportunities that social media offers. It's like the essential reading you couldn't skip in college – it's a must-do! Let me tell you why. Connections are the lifeblood of our industry, and social media is the goldmine where you strike it rich. It's not only the largest source of this precious currency, but it's also the…