Let’s talk about canvassing, the cornerstone of successful retail leasing. It’s surprising how many get tangled in the web of overthinking – the best day to canvass, the best time, the weather concerns – sound familiar? Here’s a wake-up call: Over 97% of leasing agents are caught in what I call “analysis paralysis.” But guess what? More than a third of my tenants come directly from canvassing efforts. So, who’s really out there making it happen? The Rockstars of leasing, that’s who.
Rockstars don’t wait for the perfect moment; they create it. They’re out there every week, come rain or shine, marking their presence in the field. And if you’re wondering about the best time to canvass, try during a rainstorm – stores are usually empty, and owners are more than willing to chat.
The secret sauce? Discipline. Consistent, disciplined efforts are what set Rockstars apart. They might target a specific use or canvass a particular market, but the goal remains the same: to meet, engage, and follow up with prospects. As my personal business hero, Gary Vaynerchuk, wisely says, “You’ve got to do the reps!”
My personal strategy involves canvassing every Tuesday afternoon, aiming for 30 business cards or a solid three hours of engagement. When I was in the trenches daily, my goal was to connect with 100 prospects. Remember, it’s not about finding the perfect strategy; it’s about taking action.
So, lace up, get out there, and start canvassing like a Rockstar. Because in the world of retail leasing, those who do, win.
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