Leasing Tip of the Day: Unlock the Power of Social Media

In retail leasing, not leveraging Facebook for prospecting is akin to leaving money on the table. After 33 years in the industry, I can assert without a shadow of a doubt: Facebook is not just an option for prospecting; it’s essential. The platform’s astonishing 33% response rate within 24 hours is unparalleled. Ask yourself, where else have you seen such efficiency? The answer is simple: nowhere!

Facebook’s magic lies in its ability to let you sidestep the gatekeeper. The majority of business owners personally manage their Facebook pages, engaging with their audience directly. And here’s a little insider tip: Facebook rewards responsiveness. Those who promptly reply to messages gain more visibility, courtesy of the platform’s intricate algorithms.

Yet, despite the deluge of emails we receive daily, Facebook messages are a rarity, making your direct message (DM) stand out. When engaging via Facebook, keep your messages succinct and personalized. Avoid generic messages; they scream SPAM and can lead to temporary shutdowns by Facebook, which, trust me, is quite a nuisance.

For a professional approach, initiate your outreach from a personal Facebook account that reflects the ‘new’ you. Populate it with content that even your grandma would approve of. Consider joining or even creating Facebook groups relevant to your community to gain insights into local favorites and hidden gems.

And while Instagram might be more visually oriented, don’t overlook its potential. It’s a treasure trove for identifying trends and interests through hashtags. Remember, these platforms are not just for the young or tech-savvy. They are essential tools for networking and brand building.

Icons like Ray Kroc, Julia Child, and Col. Sanders didn’t let age define their success. They embraced new opportunities, just as you should with social media. So, cast aside any doubts. It’s time to harness the power of Facebook and elevate your retail leasing strategy to new heights. Because in today’s digital age, not being active on social media doesn’t just mean you’re behind; it means you’re invisible.