I ask my rock stars three questions at the start of every class. How many vacant spaces do you have? How many call-ins do you get each week? How many of those are actually qualified? A qualified prospect, in my world, has more than one location and money on hand to expand. When I tally it up, only about .05% of call-ins meet that bar. If you’re depending on leasing signs and cold emails to fill your spaces, you’re going to be waiting a long time. Canvassing is what actually works. Only 2% of agents do it regularly, and I’d bet that’s the same 2% closing the most deals. It’s no longer about who you know, it’s about who knows you. Face-to-face relationships are what get you remembered when a prospect is finally ready to expand. I canvass, and so does my entire team, 10 hours a week minimum. I average 15 new business cards for every 15 stores I visit, even after 31 years in my market. I still find prospects I’d been overlooking for years. Case in point, there was a tennis shop on my route to my son’s school that I’d passed for two years without stopping

When I canvass with agents, almost every single one walks into a store and asks the person at the register, “Is the owner here?” It feels natural, but it’s actually the worst question you can ask. Think about who’s on the other side of that question. If they are the owner, you just told them they don’t look like it. If they’re not, you just told them they’re not important enough to talk to. Either way, you’ve disrespected the person standing in front of you before you’ve said anything useful. Skip the gatekeeper question entirely. Walk in, greet whoever you meet, and get straight to your purpose. “Hey, I have a shopping center a few miles away. What are your expansion plans?” That one line respects their time, treats them like they matter, and opens a real conversation, whether they’re the owner, the manager, or the person working the register today who might own the place tomorrow. Rockstar Tip: Cut “Is the owner here?” from your canvassing script completely. Lead with your purpose instead, and you’ll walk out with a name and contact info far more often.

Most of us are silently saying no to prospects before we’ve asked them a single question. “They won’t be interested.” “They’re too small.” “They can’t afford our rates.” These thoughts show up automatically, and we listen to them without even realizing it. I think this comes from how we’re raised. As kids we hear no constantly, and we’re taught to just accept it. So as adults, we do everything we can to avoid hearing it again. One way we do that is by saying no on someone’s behalf before we ever give them the chance to answer for themselves. The flip side is just as damaging. When we do hear no from a prospect, some of us swing the other way and refuse to accept it, pushing and pressuring until it feels like a hard sell. Neither reaction serves you. Both come from the same place, an old discomfort with the word no that has nothing to do with your business today. The fix is simple, even if it takes practice. Ask the question you’re avoiding. Let the prospect answer for themselves. If they say no, thank them and move on. If they say yes, you just found a deal

Early in my career, a man called about my vacant 6,000 square foot end cap in Lake Worth. He said he wanted to open a video store as a prototype before franchising it. I laughed, told him the space was built for a restaurant, and filed his info a year out. I even wrote “Video Store, Ha!” on the sheet. That man was Wayne Huizenga. One year later his video store had 40 locations. It became Blockbuster. I didn’t lose that deal because of the space. I lost it because I never asked one simple question. From now on, ask every prospect these two questions before you do anything else. What do you do now? What made you call on my center today? These two questions tell you in thirty seconds whether you’re talking to a time waster or your next anchor tenant. Don’t skip them just because a prospect sounds unusual or too small to matter. Rockstar Tip: Never assume you already know how a call is going to go. Ask, then listen.