Why You Should Have Flyers of Your Properties

I often ask people what they take with them while canvassing. Some people answer their business card.

Pretend you go into a store and there’s a clerk at his or her desk in the back of the room. You give your business card to the clerk.

You’ve given your business card to the gate-keeper.

The owner of the business will come in that night to come to check on the business.

On his desk, there’s your business card, or there’s my flyer. The clerk might not know what you offer from your business card, so where does that business card go? The business card circular file (the garbage can).

If you have a flyer that has your property, the location, the traffic counts, the other tenants in the flyer, your contact information, and information like that, they’re going to look at your flyer.

We know that when mom and pop entrepreneurs open their first location, they want to open a second. That’s the American Dream. Mom and pop entrepreneur like talking about real estate. Having a flyer vs. a business card is very important to start a conversation.

Additionally, flyers are essential if you have space that has valuable infrastructure, like a former restaurant space, former medical space, former hair salon.

I had a client with an empty hair salon that had been available for a year, and couldn’t understand why they couldn’t lease it. He wanted me to canvass with his leasing agent. I asked if the hair salon had valuable infrastructure and he replied it had 15 chairs, eight sinks and a bunch of mirrors. I asked them to have a flyer ready with a picture of all of that.

We handed out the flyer to 30 hair salons within half a mile of the center, and we had an LOI and a lease signed within 30 days.

Hair salon operators don’t travel around the neighborhood shopping centers, vacancy by vacancy to look in the window to see the chairs and sinks on their days off. They’re busy in their store.

We have to make it easy for them. If you have space with valuable infrastructure, like a restaurant, put the size of the hood, put the ADA bathrooms, put the amps, put the size of the grease trap. Make it easy for the prospect. They would be interested if you do.

Lastly, if you have multiple properties, have a flyer will all of them.

You’re able to walk in and say, “I have 30 shopping centers in Portland. What are your expansion plans?” The question to follow is usually, “Where are they?”. On that flyer, you have a map pointing to where they are and it starts a dialogue: “Oh, I live by there,” or “I shop at this one.”

You won’t do the deal on day one. The goal of the first-day prospecting is to start a dialogue.

LEARN MORE:

What To Do When You Can’t Lease Space

How Do You Compete Against Much Lower Rent

How To Find Spaces That Are Not Yet On The Market

Maximizing Renewals

New Trends of Expanding Retailers

Help Your Tenants Succeed

Smart leasing agents know that strong tenant revenues lead to a thriving shopping center. More successful tenants mean more traffic, stronger synergy, and easier leasing. Even if you’re not in marketing or property management, here’s how you can support your tenants: Rockstars don’t wait for someone else to market the center. They pitch in, build relationships with tenants, and help turn their locations into community destinations.

January 5, 2026

Considering Retail Leasing? Read This First.

If you’re coming from a commission-only sales job, you already understand the financial risk. But if this is your first role—or you’re transitioning from a salaried job—you need to know: Retail leasing is a long game. Commercial real estate has a much longer deal cycle than most sales roles. Deals can take 3–12 months to close, and you likely won’t see your first commission check for 4–5 months. Be Smart. Be Ready. Retail leasing can be wildly lucrative, but only if you prepare properly for the ramp-up. Don’t let short-term pressure kill your long-term potential.

December 29, 2025

To Succeed Faster, Find a Mentor.

The best way to learn this job is to do the job—and a great mentor can help you do it better, sooner. Ideally, you’ve already been paired with a successful leasing agent to shadow. If not, identify a Rockstar in your office or market who’s willing to pay it forward. No luck? Reach out to your school’s career center—or give me a call: (305) 970-0416. Yes, it’s a real number. Once you’ve found your person, here’s how to get the most from the mentorship: Mentorship isn’t just about learning the business. It’s about building real-world confidence, faster. And Rockstars know—it’s not just what you know, but who helps you learn it.

December 22, 2025

Begin With the End in Mind

Let’s set a realistic income goal and reverse-engineer your plan to hit it. Say your target is $45,000 in year 2. With an average commission of $3,000 per lease, you’ll need to close 15 leases this year. Now let’s break it down: Sounds big? It’s totally doable: Pair this formula with consistent qualifying, tracking, and follow-up, and you’ll not only hit your goal—you’ll outperform it. Rockstars know their numbers and work them like a pro.

December 15, 2025

Beth's Resources

Beth has established a reputation for “giving back” and creating a legacy of helping others. To support this mission, she offers a wealth of FREE resources for individuals in the retail leasing industry, whether you’re a newcomer or a seasoned professional. Her collection includes case studies from her nearly 40 years of experience, providing practical insights and guidance. With Beth’s resources, you’ll gain valuable tools to navigate the complexities of retail leasing and achieve your professional goals.

E-News

Subscribe to the Beth Azor e-news to stay up to date with commercial real estate trends, events, and expert advice.

We promise, no spam. Just great content.

E-News

Subscribe to the Beth Azor e-news to stay up to date with commercial real estate trends, events, and expert advice.

We promise, no spam. Just great content.